Ad Agency

Los Angeles based Sensis has hired Ken Deutsch to lead its media department.

Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.

MGSCOMM announced a company-wide restructuring, that diversifies its client offerings and streamlines delivery of its communications solutions.

Public relations agencies have been under fire for their lack of racial, ethnic, and gender diversity at senior management levels (Fiske, 2011; PR Week, 2001a). Agencies have responded by focusing on recruiting a pipeline of racially and ethnically diverse talent. This study explores the perceptions of the Millennials who are part of this diverse pipeline, as well as the perceptions of Millennials with dominant identity markers, to explore perceptions of agencies’ commitment to diversity and respondents’ identification of diversity problems through online asynchronous discussion groups.

Miami-based MARCA has added four new members to its creative team.

According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.

The producers of the highly successful musical production Menopause the Musical have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical, debuting October 17 at the historic Montlabán Theater in Hollywood.

The study also reveals that CPG companies have changed their trade promotion investments since the start of the economic downturn in 2008. According to the study, 71 percent of CPG companies have increased their trade promotion spending in response to the economic downturn – 23 percent by more than one. Many executives participating in the study believe the additional investment has delivered additional value: 27 percent believe their return on investment (ROI) has increased by more than a quarter since the downturn, while 16 percent believe that their ROI has declined.

JeffreyGroup celebrated its 20th anniversary at a 225-person party last night (Thursday, June 13th). The largest independent communications firm focused on Latin audiences commemorated the important milestone on the 7th floor rooftop of 1111 Lincoln Road, the architecturally-striking parking structure next to which the agency has been headquartered since its first year in 1993.

Grupo Gallegos announced it has hired Jose Pablo Rodriguez as Group Account Director. Rodriguez will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.

The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel. Six clear pathways emerged, defining the most common types of modern digital shoppers. Each of the six segments represents like-minded consumers who follow a given path of varying depth and duration to reach a marketer’s optimal outcome—a sale.

Amscot Financial launches its first multi-ethnic, bilingual Hispanic campaign. The broadcast campaign, spearheaded by G ADMarketing Communications, will air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, beginning in early June.

Casanova will be responsible for developing new Miller Lite advertising strategy and creative to attract and increase preference for the brand among Hispanic consumers.

Miami based BodenPR has been assigned the Target U.S Hispanic PR & Social Media responsibilities.

US Hispanic and Multicultural Industry veteran Kem Muench formerly with DraftFCB has launched Collider, a insights, strategy and innovation company with several ex DraftFCB employees.

LA Face Mart, a fashion district mall in Los Angeles with over 200 outlets has hired alPunto Advertising.

LatinWorks has been selected to develop the advertising launch campaign for Aio Wireless, a new, no-annual contract wireless provider, offering a first-class wireless experience at a value price. Following a competitive pitch earlier this year, LatinWorks was awarded the business which involves the design, planning and placement of a multi-channel campaign.