Public relations is increasingly in the spotlight for major marketers and their key brand initiatives. One key driver of this trend, clearly, is the rise of social media, as companies focus on new ways to engage with their customers to tell dynamic stories across multiple platforms. In addition, companies are focused on reputation and how issues relate to marketing challenges in today’s increasingly complex world. DOWNLOAD Report Here.
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Top Trends for 2012.
As public relations firms work with their clients to plan for the coming year, some of the industry’s leaders offer their opinions and predictions about social media—10 issues and trends that the marketing community will be talking about in 2012. Available at HispanicPRpro.com, HispanicCMO.com and HispanicAccountPlanner.com
Siewczynski named Exec VP of Strategic Planning & New Biz at Promociones PanaVista.
Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.
Wing uses animation in fresh approach to drug prevention
Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.
Bromley chooses Education as a fundraising focus for the holidays.
To ORIGINATE CHANGE in our community, Bromley plans to conduct a fundraising campaign through social media on behalf of Communities In Schools of San Antonio.
Reports of the Death of the Campaign have been Greatly Exaggerated.
We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community — of the death of the “big idea.” By Jason Heller
karyon launches with multicultural experts.
Three partners with extensive multi-cultural experience have joined forces to create a full-service integrated marketing communications agency with offices east and west of the Hudson River – Chelsea in NYC and Gladstone NJ.
Cantu joins Creative Civilization.
Diego Cantu has joined San Antonio-based marketing and advertising firm, Creative Civilization as a Senior Creative Strategist.
Dussan joins Republica.
Enrique Dussan has joined Miami based ad agency Republica as VP of Media Services.
Television Dominicana selects The Creative Capital to lead outdoor promotion in NYC.
New York Television Dominicana has selected The Creative Capital to lead outdoor promotion.
Maria Romero joins MARCA.
MARCA Miami announced that Maria Romero has been hired as its Executive Director of Strategic Planning.
The Impact of Leadership vs. Management on The Client/Agency Relationship.
The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate.
Blue Cross and Blue Shield of Florida selects Alma.
Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.
The San Jose Group celebrates 30th Anniversary.
To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three non-profit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural communities.
