Ad Agency

elwiri, a lifestyle mobile phone application that provides all its content in Spanish, announced that after careful selection, DIÁLOGO was selected as agency of record to launch its nationwide audience outreach campaign.

MAS Consulting Group’s political trio, César Martinez, Karla Fernandez Parker and Nelda Carrizales announce they are geared-up to provide consulting services to all candidates seeking to attract the key Latino vote and Latinos running for office in Texas.

Cacao Communications announced they have launched the US-regional campaign for the Venezuelan Presidential Primary Election, which is to be celebrated next February 12th worldwide.

When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE.

When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity and aspiration.

Why your agency positioning strategy should not be based on facts

by Tim Williams / Ignition Consulting Group

Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com

In a cost-cutting move, Heineken’s Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners’ U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.

Synergies with Leo Burnet and Lapiz are expect through Olabuenaga Chemistri‘s relationship with Publicis Groupe.

General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market.

Communications agency Cohn & Wolfe has launched INFUSE, an expanded and newly branded Latino and multicultural communications practice to help clients better understand specific market segments. The branding of the agency’s four-year-old multicultural practice comes in response to growing demand for culturally relevant campaigns and the hiring of Vice President Kerri Allen, who will lead and grow the new practice, reporting to US Consumer Lead Liz Beck.

Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I’m reasonably certain it won’t be the same as our role in the past.

General Motors has consolidated its $3 billion global media-buying and -planning account with Aegis’ Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.

A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.

The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here.

According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant’s multicultural public-relations business.

Ryan Partnership Chicago announced that Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.