Award winning Creative Director Pablo Buffagni leaves Conill to join Grupo Gallegos as Chief Creative Officer.
Ad Agency
VPE Public Relations announces new client wins in 2012.
VPE Public Relations, a national Hispanic-owned communications agency in Los Angeles, launched 2012 by adding five new accounts to its client roster: AbilityFirst, American Academy of Ophthalmology, Building Healthy Communities Eastern Coachella Valley, Valley Presbyterian Hospital and Hulu.
Sandra Alfaro joins Lopez Negrete Communications.
Houston based Lopez Negrete Communications (LNC) announced that Sandra Alfaro has joined the agency to help lead the account management teams.
Euro RSCG Worldwide PR wins the Top Honor for Multicultural Marketing @ PRWeek Awards.
Euro RSCG Worldwide PR won the PRWeek Award’s Multicultural Marketing Campaign of the Year for its “Meeting the Eye Health Needs of Culturally Diverse Groups” program for Transitions Optical, Inc.
Revolucion LLC merges with MGSCOMM.
Industry insiders have informed HispanicAd.com that New York based Revolucion LLC under the leadership of Federico Mejer, which recently handle the launch of Cervecera de Puerto Rico’s new premium beer called Magna Special Craft, has merged with Miami based MGSCOMM under the leadership of Manuel Machado / CEO & Chairman.
New Multicultural Agency launches – Americana.
In an effort to consolidate resources Joseph Anthony, CEO of VITAL Holdings partners with former Kinetix co-founders Paul Estevez and Tony Martinez to develop new Multi-cultural Marketing Agency, called Americana.
La Comunidad expands Digital Creative Team.
Joaquin Molla and Jose Molla, co-founders of La Comunidad, announced the addition of new digital creative talent to join the agency’s creative team at its headquarters in Miami.
ECHO names San Jose Network as AOR for LatAM.
ECHO Incorporated, a manufacturer of professional-grade, high-performance outdoor power equipment for professional and residential use, has appointed The San Jose Network, Ltd. (SJN) as their agency of record for the Latin American market.
Tony Dieste to return to Dieste, Inc.
Greg Knipp, CEO of Dieste Inc., announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman and officially starts in the Dallas-based agency on February 22nd.
ConAgra Foods awards Hispanic Marketing Business to MarketVision.
ConAgra Foods, one of the nation’s leading food companies, has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision.
Groenendaal appointed President & CEO of Grey Latin America.
Jim Heekin, Chairman and CEO of Grey Group announced that Alain Groenendaal has been appointed President & CEO of Grey Latin America, which operates in 18 markets in the region. Groenendaal will continue to serve in his current role as President and CEO of Wing, Grey Group’s full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets.
Mejia-Haffner named Managing Director of JeffreyGroup/New York.
JeffreyGroup announced the appointment of Claudia Mejia-Haffner as Managing Director of the agency’s New York City office, where she will lead its U.S. Hispanic practice and be responsible for managing the firm’s growing roster of blue chip clients.
Lopez-Knowles named President of GlobalHue Latino
GlobalHue has promoted Maria Lopez-Knowles from EVP of Client Services to President of GH Latino. In her new role, Maria will oversee the entire GH Latino Division.
