Even as the nation’s economic outlook brightens, marketers continue to spend conservatively as budgets remain steadfast, according to the latest ANA (Association of National Advertisers) Recession survey, 6th edition. The majority of marketers surveyed (84 percent) are still being asked to tightly manage their controllable spending, which is a slight increase compared to last year (77 percent). This number peaked in 2009 with nine out of 10 marketers sharing this sentiment.
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Trujillo named Managing Director OMD Latino
Halim Trujillo has been named the new Managing Director of OMD Latino based in Chicago.
The New Hispanic Press — Social Media Revolutionized The Channels of Trust
The press has always been a very influential channel of trust and the main focus of many PR campaigns – How to get The New York Times, CNN, Univision, El Nuevo Herald to publish something positive and influential about my product, service, campaign? How to generate that press coverage? How to engage the press and end consumers to spread the news? BY Natalie Boden – President – BodenPR
Available at HispanicPRpro.com
A Wink & A Smile: Tere Zubi Makes the Hall of Fame.
As I remember it, even Tere Zubi’s manner of speaking was three dimensional. Her words danced with the same kind of energy that vibrated through the rest of her, like she was moving in 20 directions at the same time, her unique syncopation helping her stay ahead of the game. Someone who loved her dearly recently referred to her as un personaje (“quite the character”), and she was. More than just special, Tere was vibrant, hysterical, dynamic, demanding, giving, insightful, irreverent, charming, strong-willed, quick-witted, resourceful and real. It comes as no surprise then, to those who knew her well and to those who’ve admired her from a distance, that tonight, Tuesday, March 27th, Tere Zubizarreta will be the first Hispanic woman to be inducted into the American Advertising Federation Hall of Fame. Courtesy of Zubination.
NGL Media Partners, Ford, Zubi & UMusic Latin Entertainment partner on Ford Fiesta Digital Video
NGL Media has produced a Digital campaign featuring singing duo Chino & Nacho, in conjunction with Universal Music Latin Entertainment and Zubi Advertising, on behalf of Ford Motor Company
Lopez Negrete Communications announces Evolution in Brand Leadership Structure.
Lopez Negrete Communications has announced a reinvention in its brand leadership structure with the additions of Sandra Alfaro-Rodriguez and Julio Arrieta to the newly created posts, managing director, brand leadership.
Padilla named Public Relations Director at Bromley.
Bromley announced the appointment of Mary D. Padilla as its Public Relations Director. Padilla will develop and implement the agency’s overall strategic public relations programs, including overseeing the departmental planning, revenue growth, profitability, quality of work, client relations and strategic development.
ALMA wins Best of Show at the ADDY Award Competition.
A grassroots, civic-pride campaign for Visit Florida won the Best of Show nod for Miami-based advertising agency Alma at the 2012 AdFed Miami ADDY Competition.
Post Food’s awards Multicultural Creative duties to XL Alliance.
Post Food’s has announced that XL Alliance will be its new advertising agency-of-record in support of Honey Bunches of Oats Hispanic marketing. The New York and Denver-based agency will work in collaboration with their current media agency, MV42, Mediavest Multicultural. The assignment was handled previously by LatinWorks.
SOI TV launches as a Social TV for Hispanics.
SOI TV is now broadcasting across the United States through a platform that enables users to interact in real-time with its on-air programming.
Communicating Effectively to U.S. Spanish-Language Media & the Hispanic Community.
Communicators that may have only the occasional need to engage with the Hispanic media and community about an issue, product or some other topic, should take note of a few useful tips for their targeted communications outreach or run the risk of failure. by Danny Selnick, Vice President of Public Policy
Available of HispanicPRpro,com
When advertising speaks for itself
An idea is worth a thousand words. Advertising, marketing, and communication agencies know this better than anyone. Their job consists of selling creative ideas that help their clients increase sales. However, media agencies also need to promote themselves. In an environment rich with digital platforms and social networks, agencies can use self-promotional viral campaigns to position themselves in the competitive online universe.
La Comunidad ups and adds to talent bench.
Antoinette Zel, President and CEO of La Comunidad, announced the promotions of client management execs Maryanne Dammrich and Denisse Molina to Account Directors, and the addition of Paula Soares as Account Director.
