Ad Agency

MARCA was hired after a formal agency review process, and will be expected to help retain the network’s Latino customer base.

UniWorld Group, Inc., the first full-service multicultural advertising and communications agency in the U.S., announces the retirement of its Founder and CEO, Byron Lewis Sr., and the appointment of its new CEO, Monique L. Nelson. Mr. Lewis will now become Chairman Emeritus of the award-winning agency.

Industry veteran Halim Trujillo resigns after a month from his post as Managing Director OMD Latino.

After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney’s upcoming closure. MilkPEP will build upon that prior success with a new strategic partner, MGSCOMM, one of the top independent Hispanic-owned communications firms.

Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately twenty states that now offer financial incentives for doing so. In a new whitepaper, The Found Money of State Commercial Production Incentives, the (ANA (Association of National Advertisers) has issued insights on how to best leverage these rebates.

Tangerine Watson Inc has announced findings from its Impact Study 2011. This is the first industry-wide research snapshot contrasting the perceptions and perspectives of multicultural and white advertising professionals.

alPunto Advertising has been awarded an RFP from a California health care provider to develop three comic books targeting teenagers.

A new website, BreakUpWithYourAdAgency.com, launched geared toward helping jaded brand managers, marketing directors, and business owners end their existing relationships with underperforming advertising agencies (you know who you are).

República has launched the official registration web portal for Repúblicares, the agency’s new annual social responsibility initiative created to award one year of pro bono expertise to a deserving organization within the continental United States and Puerto Rico.

TXU Energy, a retail electricity provider in Texas, has selected Texas-based Dieste Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

Pennsylvania based Mendoza Group, Inc. has announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group’s expanding roster of multicultural clients.

Los Angeles based Castells & Asociados has lost their US Hispanic assignments for Time Warner Cable.

Target has selected The Jeffrey Group to handle their US Hispanic PR responsibilities.

Michel Rothschild joins Draftfcb in Chicago as the SVP, group creative director of multicultural. In this role, Rothschild will be responsible for leading and strategically building the agency’s multicultural capabilities and client offering, leading a team of 12 creatives in Chicago while working closely with the network’s multicultural leaders at Draftfcb’s agency in Orange County.

Lopez Negrete Communications, Inc. won the Gold in the “Multicultural” category at the American Research Federation (ARF) 2012 David Ogilvy Awards ceremony on March 28 in New York City for its “Enciendete FiOS” campaign launched for the agency’s largest client, Verizon Telecom. This is the fourth year that the Multicultural Award category has been offered by the ARF in this competition. Lopez Negrete won the Gold for the first two years the category was created, first for Bank of America and subsequently for Wal-Mart Stores, both long-standing legacy clients of the agency.