In a cost-cutting move, Heineken’s Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners’ U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.
Synergies with Leo Burnet and Lapiz are expect through Olabuenaga Chemistri‘s relationship with Publicis Groupe.
General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market.
Communications agency Cohn & Wolfe has launched INFUSE, an expanded and newly branded Latino and multicultural communications practice to help clients better understand specific market segments. The branding of the agency’s four-year-old multicultural practice comes in response to growing demand for culturally relevant campaigns and the hiring of Vice President Kerri Allen, who will lead and grow the new practice, reporting to US Consumer Lead Liz Beck.
Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I’m reasonably certain it won’t be the same as our role in the past.
General Motors has consolidated its $3 billion global media-buying and -planning account with Aegis’ Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.
The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here.
According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant’s multicultural public-relations business.
Ryan Partnership Chicago announced that Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.
Public relations is increasingly in the spotlight for major marketers and their key brand initiatives. One key driver of this trend, clearly, is the rise of social media, as companies focus on new ways to engage with their customers to tell dynamic stories across multiple platforms. In addition, companies are focused on reputation and how issues relate to marketing challenges in today’s increasingly complex world. DOWNLOAD Report Here.
As public relations firms work with their clients to plan for the coming year, some of the industry’s leaders offer their opinions and predictions about social media—10 issues and trends that the marketing community will be talking about in 2012. Available at HispanicPRpro.com, HispanicCMO.com and HispanicAccountPlanner.com
Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.
Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.
To ORIGINATE CHANGE in our community, Bromley plans to conduct a fundraising campaign through social media on behalf of Communities In Schools of San Antonio.
