Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable menu that has set the burger icon apart since 1950. The new documentary-style campaign features actual customers and employees across a fully-integrated, multi-cultural platform of traditional and digital media. It is Whataburger’s first new advertising campaign in nine years.
Ad Agency
Alma named Ron Santa Teresa’s Advertising Agency.
Effective immediately Alma will manage the brand strategy and global communication with focus in Latin America, Spain and the US general market.
Demystifying Acculturation.
On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. BY Graciela Eleta – Marketing Insights — Univision Insights Blog
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
PepsiCo taps Huemanitas to lead Its Multicultural Retail & Shopper Marketing.
PepsiCo taps Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts. Huemanitas, an independent cultural marketing group, will partner with TracyLocke, PepsiCo’s longtime general market retail and shopper marketing agency of record, to deliver culturally relevant programming across PepsiCo’s beverage portfolio.
Mercury Mambo celebrates Hispanic Heritage Month with a Student Art Contest.
Hispanic marketing agency Mercury Mambo is celebrating Hispanic Heritage month by launching an art contest for young Hispanic artists across the U.S. The contest, entitled “50 Million plus” invites students ages 12 – 18 years of age to capture and express their feelings about being one of the 50 million plus Hispanics in the United States.
Why agencies are worth their price.
Is an agency that is twice the expense of an in-house unit (even when accounting for internal overhead) worth the price? Actually, yes. The right kind of agency is actually worth 11 times the price. Here’s why. By Tim Williams, Ignition Consulting Group
Ad Budgets – Disgusting or an OPPORTUNITY?
According to Tony Ruiz – Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable’s – Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need to make a ‘BIG DEAL’ about the 2010 US Census registering over 50 Millions Hispanic in the USA is disgusting. CLICK above on El Blog
Winn Dixie selects The Bravo Group as Hispanic AOR.
According to industry sources, Miami based the Bravo Group has been assigned Hispanic marketing and media responsibilities for Winn Dixie.
Ramona to drive BMW.
BMW of North America announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.
Enrique Gil founder of EMG, Inc. passes.
Enrique Gil, Hispanic Marketing Pioneer and Founder of EMG, Inc. (Ethnic Marketing Group) passed away on August 25, 2011, after battling with cancer.
Grupo bt USA named LatAM AOR agency for The Bahamas Tourist Office.
The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.
Pepsico sidesteps over to ALMA and Latinworks.
Pepsico has moved all US Hispanic responsibilities for all of their products except Quakers Oats from Dallas based Dieste & Partners to sister agencies ALMA in Coconut Grove, FL and Latinworks in Austin, TX.
PM Publicidad helps Getloaded to launch.
PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.
ESPN Deportes selects Newlink America for PR & Social duties.
Newlink America has been selected as the PR / Social Media agency of record for ESPN Deportes. Newlink America will be managing media relations and working closely with ESPN’s digital team to provide strategic recommendations and engaging content for the various social media platforms.
Paco joins Dieste New York.
Dieste Inc., has hired Paco Olavarrieta as its Chief Content Curator. Paco will be leading the newly established creative group of Dieste’s New York office, officially starting on September 12th.
Is advertising a profession?
In my recent book, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, I make some fairly big assumptions about the advertising business with which I’ve been so closely associated. By referring to advertising people as “professionals” and advertising agencies as “professional knowledge firms,” I’m stating my belief that advertising and marketing is – or at least should be – a “profession” in the same league with law, accounting, or architectural firms. By Tim Williams, Ignition Consulting Group
Agency Pitching: 10 Ways To Stand Out And 10 Ways To Flame Out.
After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. In fact, I wrote a 4,000-word manifesto back in 2009 about the problems and how to fix them before summing everything up in a Search Insider column and graphic-heavy presentation at the Search Insider Summit. by Aaron Goldman
To read more at HispanicCMO.com, HispanicPRpro.com and HIspanicAccountPlanner.com
Delta renews relationship with RLPR.
Delta Air Lines has partnered with RL Public Relations (RLPR) for Hispanic media and community outreach, primarily in the New York region.
