Ad Agency

Lopez Negrete Communications, Inc. announced the additions of Group Planning Director Gustavo Foldvari and Walmart Executive Group Account Director Luis Vargas to their leadership roster.

Casanova Pendrill (CP) was selected Hispanic AOR for Denny’s Restaurants after a recently completed search. The Agency will handle all creative duties for the chain of restaurants and will provide strategic counsel in all areas of the business.

The recent Advertising Age story about search consultants raises a very important issue, although not the one that was most prominently featured. The debate about the ethics of some search consultants “double-dipping” is an old concern and one that is hopefully becoming less prevalent.

Overhead rates are used by many advertisers in the calculation of agency fees. In many cases, the overhead rates of a client’s agencies are compared to “benchmarked overhead rates” as provided by benchmarking consultants. Benchmarking consultants will tell you that there are standard proportions of these costs in the marketplace, and that these proportions (“rates”) should be used to evaluate an agency’s overhead costs. The benchmarkers have the industry data and proof, they say, but their database cannot be revealed for confidentiality reasons. DOWNLOAD Report Here.

San Antonio based MarketVision has teamed up with the National Council of La Raza to produce two English-language public service announcements encouraging young Latinos to take control of their future by choosing college. Called “What if?” the :30 PSAs feature two real-life examples of Latinos who turned their childhood passions into careers by pursuing a college education.

Wells Enterprises, Inc. has selected Pólvora Advertising to assist in expanding its signature brand, Blue Bunny Ice Cream, to the US Hispanic market.

RL Public Relations (RLPR) has been selected as digital PR agency of the 25th Annual Hispanic Heritage Awards. In a pro-bono partnership, RLPR will be in-charge of building PR buzz about the Hispanic Heritage Foundation’s leading platform.

The Greater Miami Convention & Visitors Bureau (GMCVB) is seeking proposals from qualified digital marketing agencies to join forces in continuing its mission of leading edge digital promotion of Greater Miami and the Beaches to the world.

According to Advertising Age, General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.

Rémy Cointreau USA has named New York-based The Vidal Partnership its agency of record for the Rémy Martin Cognac portfolio. The Vidal Partnership (TVP) will take on Rémy Martin’s total market work in the United States, including strategy, brand advertising and digital.

The Anaheim Bolts, Orange County’s Newest Professional Indoor Soccer Team, have retained the services of Mars Media Family as their marketing and partnership development agency for the upcoming and future seasons.

Cervecera de Puerto Rico announced the launch of a new premium beer called Magna Special Craft. The new product’s package design and advertising campaign were developed to world class standards by REVOLUCION, a New York-based agency.

From another US Hispanic Industry pioneer Eduardo Caballero, he brought forth the following notion. For reasons out of their power Strauss (jr.), Beethoven, Mozart, George Bizet, J.S. Bach, Tchaikovsky and other great composers were not born in Cuba or in the Caribbean. If they had, works like “Blue Danube”, “The 5th Symphony” and other fabulous musical works would have sounded like this. ENJOY!