Cervecera de Puerto Rico announced the launch of a new premium beer called Magna Special Craft. The new product’s package design and advertising campaign were developed to world class standards by REVOLUCION, a New York-based agency.
Ad Agency
How would the classics sound with a conga?
From another US Hispanic Industry pioneer Eduardo Caballero, he brought forth the following notion. For reasons out of their power Strauss (jr.), Beethoven, Mozart, George Bizet, J.S. Bach, Tchaikovsky and other great composers were not born in Cuba or in the Caribbean. If they had, works like “Blue Danube”, “The 5th Symphony” and other fabulous musical works would have sounded like this. ENJOY!
Hernandez named Head of Multicultural at Carat.
Effective immediately, Johann Wachs is elevated from Director to Head of Strategy; Michelle Lynn is promoted from Director to Head of Consumer Insight; and Laura Hernandez has joined Carat as Head of Multicultural. Hernandez was previously VP, Connections Director, SMG Multicultural for Starcom MediaVest Group.
El Pollo Loco ¡Feel the Mexcellence!
El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components and new in-restaurant signage.
Banah International Group, Inc. names Richard Marañón & Associates Advertising as AOR.
R. Marañon & Associates Advertising will develop the creative campaign, and a comprehensive market strategy to establish Banah products in the U.S. market.
Starcom lands Burger King.
Burger King has assigned Starcom their $300 plus media buying responsibilities. Tapestry will continue to be the Multicultural AOR for Burger King.
Wing taps Stephanie Da Costa as Media Director.
Based in Miami, Da Costa will lead the agency’s Media Department, focusing on Reliant and Goya, but providing key counsel on all media clients. She reports to Andrew Speyer, Wing’s VP, Head of Strategy.
Bacardi U.S.A.’s HATUEY selects Newlink America as AOR.
Newlink America was selected as the agency of record for Bacardi U.S.A.’s HATUEY brand, the Cuban style ale that was once the best selling premium beer in Cuba.
How Media Buyers should approach Display Campaigns.
Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting and buying technology like real-time bidding (RTB), media buyers are returning to display with big hopes—and even bigger ad budgets.
PACCAR Parts named Draftfcb Multicultural Practice their Multicultural AOR.
Draftfcb Chicago announced that it has been named Multicultural Agency of Record for PACCAR Parts, a Division of PACCAR, Inc., a client since 1992. Formerly working with PACCAR Parts on a project basis for multicultural work—handling creative and translation—Draftfcb was officially awarded AOR status to further develop the client’s cross-channel strategy.
NY’s Z Tribeca adds Hispanic marketing capabilities with Miami’s Atkins López Martí.
Z Tribeca is entering into a creative alliance with Miami-based Atkins López Martí to develop media expressly for the growing Hispanic market.
Cerdeiro lands at Alma Miami.
Luis Miguel Messianu, President and CCO at Alma, announced the hiring of Hernán Cerdeiro as the agency’s new VP Group Creative Director.
Carrillo to lead FCH Latino.
Flowers Communications Group (FCG) appointed Ignacio H. Carrillo as Vice President.
