PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.
Ad Agency
ESPN Deportes selects Newlink America for PR & Social duties.
Newlink America has been selected as the PR / Social Media agency of record for ESPN Deportes. Newlink America will be managing media relations and working closely with ESPN’s digital team to provide strategic recommendations and engaging content for the various social media platforms.
Paco joins Dieste New York.
Dieste Inc., has hired Paco Olavarrieta as its Chief Content Curator. Paco will be leading the newly established creative group of Dieste’s New York office, officially starting on September 12th.
Is advertising a profession?
In my recent book, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, I make some fairly big assumptions about the advertising business with which I’ve been so closely associated. By referring to advertising people as “professionals” and advertising agencies as “professional knowledge firms,” I’m stating my belief that advertising and marketing is – or at least should be – a “profession” in the same league with law, accounting, or architectural firms. By Tim Williams, Ignition Consulting Group
Agency Pitching: 10 Ways To Stand Out And 10 Ways To Flame Out.
After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. In fact, I wrote a 4,000-word manifesto back in 2009 about the problems and how to fix them before summing everything up in a Search Insider column and graphic-heavy presentation at the Search Insider Summit. by Aaron Goldman
To read more at HispanicCMO.com, HispanicPRpro.com and HIspanicAccountPlanner.com
Delta renews relationship with RLPR.
Delta Air Lines has partnered with RL Public Relations (RLPR) for Hispanic media and community outreach, primarily in the New York region.
Lopez Negrete Communications adds to Leadership Roster.
Lopez Negrete Communications, Inc. announced the additions of Group Planning Director Gustavo Foldvari and Walmart Executive Group Account Director Luis Vargas to their leadership roster.
Casanova Pendrill named Hispanic AOR for Denny’s.
Casanova Pendrill (CP) was selected Hispanic AOR for Denny’s Restaurants after a recently completed search. The Agency will handle all creative duties for the chain of restaurants and will provide strategic counsel in all areas of the business.
Earning Respect.
The recent Advertising Age story about search consultants raises a very important issue, although not the one that was most prominently featured. The debate about the ethics of some search consultants “double-dipping” is an old concern and one that is hopefully becoming less prevalent.
The Myth of Overhead Benchmarks.
Overhead rates are used by many advertisers in the calculation of agency fees. In many cases, the overhead rates of a client’s agencies are compared to “benchmarked overhead rates” as provided by benchmarking consultants. Benchmarking consultants will tell you that there are standard proportions of these costs in the marketplace, and that these proportions (“rates”) should be used to evaluate an agency’s overhead costs. The benchmarkers have the industry data and proof, they say, but their database cannot be revealed for confidentiality reasons. DOWNLOAD Report Here.
MarketVision teams up with NCLR.
San Antonio based MarketVision has teamed up with the National Council of La Raza to produce two English-language public service announcements encouraging young Latinos to take control of their future by choosing college. Called “What if?” the :30 PSAs feature two real-life examples of Latinos who turned their childhood passions into careers by pursuing a college education.
Blue Bunny names Pólvora Hispanic AOR.
Wells Enterprises, Inc. has selected Pólvora Advertising to assist in expanding its signature brand, Blue Bunny Ice Cream, to the US Hispanic market.
RL Public Relations named PR AOR for 25th Annual Hispanic Heritage Awards.
RL Public Relations (RLPR) has been selected as digital PR agency of the 25th Annual Hispanic Heritage Awards. In a pro-bono partnership, RLPR will be in-charge of building PR buzz about the Hispanic Heritage Foundation’s leading platform.
Greater Miami Convention & Visitors Bureau seeks proposals from Digital Agencies.
The Greater Miami Convention & Visitors Bureau (GMCVB) is seeking proposals from qualified digital marketing agencies to join forces in continuing its mission of leading edge digital promotion of Greater Miami and the Beaches to the world.
GM puts global media account in review.
According to Advertising Age, General Motors is launching a global media review — and it’s a huge one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. In 2009, it spent $3.37 billion on global media, according to Ad Age DataCenter estimates.
Rémy Martin at The Vidal Partnership.
Rémy Cointreau USA has named New York-based The Vidal Partnership its agency of record for the Rémy Martin Cognac portfolio. The Vidal Partnership (TVP) will take on Rémy Martin’s total market work in the United States, including strategy, brand advertising and digital.
The Anaheim Bolts Reach for the Stars with Mars
The Anaheim Bolts, Orange County’s Newest Professional Indoor Soccer Team, have retained the services of Mars Media Family as their marketing and partnership development agency for the upcoming and future seasons.
