Noting that CMOs “don’t get” in-culture marketing and are yielding to general-market agencies that are “going to continue to push and push and push … because they want all the money,” High suggested that Hispanic advertising agencies get aggressive, and start to retaliate.
Ad Agency
Bromley celebrates 30 year Anniversary.
Bromley Communications announced it is once again defining the Hispanic marketing industry, and reinventing itself with a new name, new philosophy and new proprietary tool.
Casanova Pendrill retains the California Lottery.
The California Lottery Commission awarded the Hispanic Market Advertising Services contract to Casanova Pendrill (CP). This comes after a seven-month review that included several agencies in the first stage which was then narrowed to three finalists.
Hispanic Public Relations Association honors Industry’s Best.
The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated an evening of excellence at its 27th Annual PRemio Awards and Scholarships Gala held Thursday, October 6, 2011 in Los Angeles, CA. The organization awarded scholarships to students entering the communications field, honored Hispanic industry leaders, and the best in Hispanic public relations campaigns.
La Comunidad celebrates 10 year Anniversary in the Amazon.
La Comunidad announced that it’s celebrating its ten-year anniversary in an untraditional fashion-by sending two of its creatives to the middle of the Amazon.
Sensis developing Spanish-Language Campaign for Medicare.
The Department of Health and Human Services’ Centers for Medicare and Medicaid Services engaged Sensis to launch and maintain a public education and awareness initiative targeted at Spanish-speaking audiences.
Whataburger expands Hispanic marketing campaign.
Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable menu that has set the burger icon apart since 1950. The new documentary-style campaign features actual customers and employees across a fully-integrated, multi-cultural platform of traditional and digital media. It is Whataburger’s first new advertising campaign in nine years.
Alma named Ron Santa Teresa’s Advertising Agency.
Effective immediately Alma will manage the brand strategy and global communication with focus in Latin America, Spain and the US general market.
Demystifying Acculturation.
On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. BY Graciela Eleta – Marketing Insights — Univision Insights Blog
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
PepsiCo taps Huemanitas to lead Its Multicultural Retail & Shopper Marketing.
PepsiCo taps Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts. Huemanitas, an independent cultural marketing group, will partner with TracyLocke, PepsiCo’s longtime general market retail and shopper marketing agency of record, to deliver culturally relevant programming across PepsiCo’s beverage portfolio.
Mercury Mambo celebrates Hispanic Heritage Month with a Student Art Contest.
Hispanic marketing agency Mercury Mambo is celebrating Hispanic Heritage month by launching an art contest for young Hispanic artists across the U.S. The contest, entitled “50 Million plus” invites students ages 12 – 18 years of age to capture and express their feelings about being one of the 50 million plus Hispanics in the United States.
Why agencies are worth their price.
Is an agency that is twice the expense of an in-house unit (even when accounting for internal overhead) worth the price? Actually, yes. The right kind of agency is actually worth 11 times the price. Here’s why. By Tim Williams, Ignition Consulting Group
Ad Budgets – Disgusting or an OPPORTUNITY?
According to Tony Ruiz – Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable’s – Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need to make a ‘BIG DEAL’ about the 2010 US Census registering over 50 Millions Hispanic in the USA is disgusting. CLICK above on El Blog
Winn Dixie selects The Bravo Group as Hispanic AOR.
According to industry sources, Miami based the Bravo Group has been assigned Hispanic marketing and media responsibilities for Winn Dixie.
Ramona to drive BMW.
BMW of North America announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.
Enrique Gil founder of EMG, Inc. passes.
Enrique Gil, Hispanic Marketing Pioneer and Founder of EMG, Inc. (Ethnic Marketing Group) passed away on August 25, 2011, after battling with cancer.
Grupo bt USA named LatAM AOR agency for The Bahamas Tourist Office.
The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.
Pepsico sidesteps over to ALMA and Latinworks.
Pepsico has moved all US Hispanic responsibilities for all of their products except Quakers Oats from Dallas based Dieste & Partners to sister agencies ALMA in Coconut Grove, FL and Latinworks in Austin, TX.
