Ad Agency

MARCA Miami announced that Maria Romero has been hired as its Executive Director of Strategic Planning.

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate.

Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.

To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three non-profit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural communities.

Agency Trading Desks are a new dynamic way to purchase audiences, allowing media to be bought in real time rather than from pre-procured inventory. With the rapidly evolving digital environment, Agency Trading Desks are emerging as a solution to the high cost and lower efficiency of ad networks. A growing list of agencies, both large and small, has created Agency Trading Desks. Initially designed to purchase display advertising, these desks now actively buy online video, mobile, social media and search.

República launches Repúblicares – to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico.

Gabriela Alcántara-Díaz announced the launch of G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today’s evolved Hispanic consumer.

Health Net recently launched its Fall General Market brand advertising campaign in California and Arizona to support the important enrollment period for customers who are selecting a health plan for the January 1 effective date.

There’s no longer any question that digital has a seat at the advertising table, although the dollars spent there don’t yet compare to the money spent on traditional media like television.

Cultúr Health was launched by the vox collective and Cooney/Waters Group. Cultúr Health combines the vox’s deep experience in Hispanic and cultural marketing with Cooney/Waters’ more than 19 years of health care communications service for nonprofits, pharmaceutical and biotechnology companies.

According to Industry sources, Verizon Wireless has notified Global Hue that the media planning and buying for their multicultural efforts will be re-assigned to Zenith Media.

Urbana Creative Group announced the founding of Interaktiva in Miami. The company is led by President and CEO Francisco Manrique, who also serves as Urbana’s Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva’s creative department.

Domino’s Pizza has selected RL Public Relations (RLPR) as its Hispanic PR Agency of Record.

PR Newswire & HubSpot have partnered to present a complimentary webinar on November 1st at 1 p.m. ET that will examine the growing influence of the press release in today’s world of lead generation and inbound marketing.

Global sports and entertainment sponsorship and consulting company Octagon has acquired urban and multicultural agency, Alloy Access, dramatically expanding its urban/multicultural offering and rebranding the unit as Octagon Access.

HispanicAd.com announced the winners of the Annual Excelencia Media Planning Awards (HMPE) at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Wednesday October 12, 2011.