Ad Agency

The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here.

According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant’s multicultural public-relations business.

Ryan Partnership Chicago announced that Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.

Public relations is increasingly in the spotlight for major marketers and their key brand initiatives. One key driver of this trend, clearly, is the rise of social media, as companies focus on new ways to engage with their customers to tell dynamic stories across multiple platforms. In addition, companies are focused on reputation and how issues relate to marketing challenges in today’s increasingly complex world. DOWNLOAD Report Here.

As public relations firms work with their clients to plan for the coming year, some of the industry’s leaders offer their opinions and predictions about social media—10 issues and trends that the marketing community will be talking about in 2012. Available at HispanicPRpro.com, HispanicCMO.com and HispanicAccountPlanner.com

Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.

Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.

To ORIGINATE CHANGE in our community, Bromley plans to conduct a fundraising campaign through social media on behalf of Communities In Schools of San Antonio.

We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community — of the death of the “big idea.” By Jason Heller

Three partners with extensive multi-cultural experience have joined forces to create a full-service integrated marketing communications agency with offices east and west of the Hudson River – Chelsea in NYC and Gladstone NJ.

Diego Cantu has joined San Antonio-based marketing and advertising firm, Creative Civilization as a Senior Creative Strategist.

Enrique Dussan has joined Miami based ad agency Republica as VP of Media Services.

New York Television Dominicana has selected The Creative Capital to lead outdoor promotion.