Ad Agency

Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.

Coral Gables based VSBrooks Advertising Co-Founders/Managing Partners Diana Brooks and Vivian Santos announced that they have added three seasoned employees to their team as a result of the agency’s rapid growth and expansion. The agency recently hired Creative Director Alejandro Barreras, Executive Marketing & Research Director Cristina Alvarez, and Executive Media Director Edith Nardo.

Media agency Kre8 Media Inc. announced the formation of Kre8 Resultados, a full-service division specializing in direct-response marketing to the burgeoning Hispanic population.

Ken Deutsch head of Media at Grupos Gallegos and award winning veteran leaves the shop abruptly, this comes on the heels of veteran agency executive Verena Sisa / Director of Account Planning at Grupo Gallegos and award winning strategist leaving the agency to Conill Advertising earlier this year.

Polar Trading has selected Coconut Grove, FL based Alma as the AOR to manage the Polar Beer brand in the U.S. Hispanic market.

A Civic for all of us no matter how unique we are. That’s the message Orcí advertising humorously conveys in a new Spanish-language television campaign airing June 1st for the all-new 2012 Civic from American Honda Motor Company, Inc. Orcí is the automaker’s US Hispanic agency of record.

When I was growing up in Mexico City my father and mother always told me not to keep the faucet running because wasting water was bad. Then they told me not to throw things away because some day I can reuse them. I saved cans, jars, bottles, bags, and was very careful not to leave the faucet running while washing dishes or shaving. And, of course, you would not dream of leaving the lights on when nobody was in a room. That was such a waste of electricity. By Felipe Korzenny, Ph.D.

Veteran account planner and previously with Miami based Concept Cafe, Marco Vega has joined New York based The Vidal Partnership as a Partner to lead the Insights teams for account planning and account management.

Mercury Mambo, a Hispanic experiential marketing, sales promotion, and branding agency in Austin, TX has been selected as the Hispanic partner agency for the Hispanic Scholarship Fund’s promotional campaigns.

Rosetta Stone Ltd. has selected Alma DDB as an official agency of record for the development and national launch of its new U.S. Hispanic marketing campaigns. Rosetta Stone has worked with Alma on a small number of projects in the past and decided to consolidate the relationship.

With the launch of the Ford Focus, Ford Motor Company is placing an emphasis on Hispanic consumers across the nation.

According to the National Center for Health Statistics’ National Health Interview Survey conducted between January and June, 2010, more than one in every four (26.6 percent) American homes has only cell phones and no landline phones. Nearly one in every six (15.9 percent) American homes has a landline yet receives all or almost all calls on cell phones. It was reported that Hispanic adults (34.7 percent) are more likely than non-Hispanic white adults (22.7 percent) or non-Hispanic black adults (28.5 percent) to live in cell phone only households.Martin Cerda and Ilgin Basar, Encuesta, Inc. DOWNLOAD REPORT HERE.

As digital becomes more integrated into the larger picture of marketing, marketers are not optimistic about the future of digital-only agencies, with just a third saying these shops can survive in their current form.