Lopez Negrete Communications, Inc. has named Alex Falcone to direct the agency’s Customer Relationship Marketing (CRM), Customer Experience Management (CEM), and Direct Marketing (DM) unit.
Ad Agency
DirecTV adds The Vidal Partnership to agency roster.
Industry insiders speculate that DirecTV has added New York based The Vidal Partnership to handle US Hispanic branding responsibilities for the Satellite TV company. US Hispanic media responsibilities continue to be handled by Coral Gables based Del Cueto Media Group.
Alma DDB wins TV Billboard Latino Marketing Award.
Coconut Grove based Alma DDB won the first ever TV Billboard Latino Marketing Award for the “House Party” music campaign produced last year on behalf of McDonald’s. View spots here
Agency new business Survival of the Fittest: Digital or Full Service. Who Will Live?
In a recent survey by outsourced lead generation firm RSW/US and agency search firm RSW/AgencySearch, Marketers across the Nation believe that Full Service Agencies are more likely to “win the race” towards digital dominance in the advertising space than their Digital Agency counterparts.
Vrtccom is named AOR for Maseca & Guererro.
The agency vrtccom (Vertice Communication Corp) with main office in Torrance, CA has been designated by Mission Foods and Azteca Milling to direct the communication strategies as of April 2011.
alPunto Advertising helping Latinas get Mammograms.
For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms.
For Levi’s jeans – Culture-Centric Content proved instrumental at Driving Latino Engagement.
The 10-episode reality TV series, “Norte a Sur: Una Ruta 5 Experiencias,” which aired on Discovery en Español last fall, aimed at elevating Levi’s® Work Wear line’s pioneer spirit of ‘Go Forth’ through the lens of Hispanic youth.
RL Public Relations expands New York Team.
Andy Checo has joined the RLPR New York team as Account Supervisor working on key agency accounts, as well as spearheading social media efforts for RLPR.
Hispanics in the Mainstream- What’s Next?
Follow the Hispanicize Social Media buzz to find out… By Christy Clavijo Kish/ PRNewswire
Susan G. Komen selects Bromley Communications to lead Hispanic initiatives.
Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.
Casanova Pendrill retains US Army Hispanic responsibilities.
After a national review Interpublic Group of Cos.’ McCann Worldgroup retained the $200 Million plus US Army Account. Costa Mesa based Casanova Pendrill also retained the Hispanic portion of the account.
