Ad Agency

When I was growing up in Mexico City my father and mother always told me not to keep the faucet running because wasting water was bad. Then they told me not to throw things away because some day I can reuse them. I saved cans, jars, bottles, bags, and was very careful not to leave the faucet running while washing dishes or shaving. And, of course, you would not dream of leaving the lights on when nobody was in a room. That was such a waste of electricity. By Felipe Korzenny, Ph.D.

Veteran account planner and previously with Miami based Concept Cafe, Marco Vega has joined New York based The Vidal Partnership as a Partner to lead the Insights teams for account planning and account management.

Mercury Mambo, a Hispanic experiential marketing, sales promotion, and branding agency in Austin, TX has been selected as the Hispanic partner agency for the Hispanic Scholarship Fund’s promotional campaigns.

Rosetta Stone Ltd. has selected Alma DDB as an official agency of record for the development and national launch of its new U.S. Hispanic marketing campaigns. Rosetta Stone has worked with Alma on a small number of projects in the past and decided to consolidate the relationship.

With the launch of the Ford Focus, Ford Motor Company is placing an emphasis on Hispanic consumers across the nation.

According to the National Center for Health Statistics’ National Health Interview Survey conducted between January and June, 2010, more than one in every four (26.6 percent) American homes has only cell phones and no landline phones. Nearly one in every six (15.9 percent) American homes has a landline yet receives all or almost all calls on cell phones. It was reported that Hispanic adults (34.7 percent) are more likely than non-Hispanic white adults (22.7 percent) or non-Hispanic black adults (28.5 percent) to live in cell phone only households.Martin Cerda and Ilgin Basar, Encuesta, Inc. DOWNLOAD REPORT HERE.

As digital becomes more integrated into the larger picture of marketing, marketers are not optimistic about the future of digital-only agencies, with just a third saying these shops can survive in their current form.

Lopez Negrete Communications, Inc. has named Alex Falcone to direct the agency’s Customer Relationship Marketing (CRM), Customer Experience Management (CEM), and Direct Marketing (DM) unit.

Industry insiders speculate that DirecTV has added New York based The Vidal Partnership to handle US Hispanic branding responsibilities for the Satellite TV company. US Hispanic media responsibilities continue to be handled by Coral Gables based Del Cueto Media Group.

Coconut Grove based Alma DDB won the first ever TV Billboard Latino Marketing Award for the “House Party” music campaign produced last year on behalf of McDonald’s. View spots here

In a recent survey by outsourced lead generation firm RSW/US and agency search firm RSW/AgencySearch, Marketers across the Nation believe that Full Service Agencies are more likely to “win the race” towards digital dominance in the advertising space than their Digital Agency counterparts.

The agency vrtccom (Vertice Communication Corp) with main office in Torrance, CA has been designated by Mission Foods and Azteca Milling to direct the communication strategies as of April 2011.

For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms.