Business

Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform.  

  By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• The Democratic Party should shift to the center and build a tent big enough to accommodate independents, moderates, disenchanted conservatives and the like, right?
• RIGHT?

It is hardly news that women—particularly women of color—are chronically underrepresented in the US tech sector. Perhaps more alarming is that the trend is headed in the wrong direction. The percentage of computing roles women hold has largely declined in the United States over the past 25 years.

The poverty rate dropped consistently every year from 2015 to 2017 — a total of 2.5 percentage points — to a rate of 12.3 percent in 2017.

Amid concerns about automation, the need for new skills, an aging workforce and tightening labor markets, the make-or-break issue facing companies this year is the need for realignment among the C-suite to focus on business’ evolving role in society.

Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.

  By Gonzalo López Martí – Creative director, etc/LMMiami.com

• I guess everything that could be said about the Nikaepernick salvo has already been voiced, written and memed.
• Want my personal opinion?
• It was a genius marketing move.

Attorneys do it. So do accountants, consultants, architects and engineers.  By AARM | Advertising Audit & Risk Management, Marketing Math Blog

Miami Ad School continues to expand its footprint, this time near another beautiful Caribbean beach in Punta Cana, Dominican Republic. The mission: make Miami Ad School Punta Cana the epicenter of creativity and innovation for Central America and the Caribbean.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Full disclosure: Kripto Mobile is my client.
• Then again, I have lots of other clients whom I rarely mention in my weekly columns on this prestigious publication.
• Every now and then though, a project crosses my path that makes me and my team REALLY excited.

The advent of digital advertising forever changed how media is bought and sold, with advances in programmatic technology leading the way. The appeal of programmatic buying is easy to see, addressing many of the challenges associated with traditional ad sales. To name just a few of the staple ways in which programmatic technology improves advertising transactions, it lets buyers use audience data for targeting; grants access to premium but often challenging-to-buy inventory; and automates complex buying workflows.

With Labor Day just around the corner, The Conference Board’s latest survey on job satisfaction finds that 51 percent of U.S. employees feel overall satisfied with their job. The results also show that, over the last seven years, employee attitudes about wages and job security experienced the biggest improvements. However, workers feel quite disappointed with their job’s professional development aspects – a warning signal for any organization looking to attract and retain talent in today’s tight labor market.

The year is 2024, and more than 50 percent of American product purchases are made through e-commerce thanks in part to the rise of “app-tapping” (waving your phone to purchase a product) and speak-to-purchase ads that merge TV and streaming content with in-home digital assistants. Video games and social media are as popular as ever, though more and more people prefer to hang out in virtual-reality “PlaceScapes,” where savvy marketers are starting to invest. The process once known as advertising is nearly unrecognizable as companies rely on artificial intelligence to disseminate targeted ads based on billions of data inputs, though tougher privacy laws and the proliferation of ad blockers continue to pose challenges.  By Chuck Kapelke

NGL Collective announced it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). TAG is the leading global certification organization dedicated to fighting criminal activity and increasing trust in digital advertising.

Artificial intelligence has already transformed everything from the IT department to the customer service experience, and now, machine learning is on track to completely change the ways we think about ad creative.

The Latino Donor Collaborative (LDC) released Latino Gross Domestic Product Report: Quantifying the Impact of American Hispanic Economic Growth, a study that for the first time ever calculates the full Gross Domestic Product (GDP) of the American Latino population. At $2.13 trillion, the estimated U.S. Latino GDP is the seventh largest GDP in the world, with American Latinos driving growth of the U.S. workforce and economy.

Jesus Ramirez founder and Executive Creative Director of San Antonio based Cartel Creativo with Victoria Murphy Hudson has passed.

In my opinion, one of the defining characteristics of great leaders is that they make decisions based on solid data. I have always advocated that individuals and organizations must face the “brutal facts” when dealing with difficult situations in order to develop viable solutions.  By Ralph de la Vega / Chairman at De La Vega Group

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

• It is no secret that innovating from within can be extremely hard, if not impossible, at large corporations.
• Part of the reason is that most large companies have a single minded, volume-based, low margin business model: make industrial amounts of one thing and one thing alone, inundate the market with it.

Once every 10 years, the U.S. Census Bureau undertakes a gargantuan task, one that the founding fathers of the United States considered so important they mandated it as part of the Constitution. The decennial census exists to compile an accurate count of every person living in the U.S. and to record basic demographic data such as age, sex, and race. Its primary purpose is to serve as an underpinning for the country’s representative democracy, making sure each community gets the right number of representatives in Congress and that public funds are equitably distributed.  By Michael J. McDermott