By Gonzalo López Martí – Creative director / LMMiami.com
The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.
This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.
According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen.
Univision Communications is considering selling off its Fusion Media Group, which includes websites Gizmodo, Deadspin, Lifehacker and The Root and a stake in The Onion’s parent company. The potential move comes as the financially struggling Spanish-language media company pursues a major restructuring following a dramatic leadership change in June. Courtesy of InsideRadio
A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive? by Nigel Hollis
The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
The opening monologue for the 2018 BET Awards hosted by Jamie Foxx reminded me to ask the question. You see, his comedic open was filled with acknowledgements and celebrations of the major entertainment wins for the African American community. From Black Panther to Michael B. Jordan, Jaime walked me down a list of TV and film achievements that were led by African American artists. He commented on how these achievements have pushed the culture forward and continue to expand on the African American narrative. Naturally, I began to consider the notable Latino achievements in entertainment. Where were they, and did those forward our cultural? While it seems there have been changes, has our narrative or our image in this country actually advanced? This is especially important for the state of the U.S. Hispanic media industry right now. So much of our future depends on an expanded understanding and showcase of who we are. Given the time of year and the industry I’m in, the first place I thought to look for signs of how Latinos faire in entertainment was to the swath of programming introduced at Upfronts. How would you score the Hispanic offerings shared by the various networks during the recent television Uupfront presentations? Forward progression or running in place? Let’s look at where we stand in Spanish- and English-language content. By Joe Bernard / Chief Revenue Officer & Partner – NGL Collective
Based on analysis of huge attitudinal and behavioral data sets Kantar Millward Brown finds that meaningfully different brands grow faster than average and can command a price premium. But how do you know whether a brand has the potential to grow faster than average? by Nigel Hollis
Unless you’re deep in the ad tech weeds on a daily basis, it’s easy to become overwhelmed by the industry’s perpetual changes. For those who need some catching up, here are a few charts that show how programmatic advertising is evolving.
Risk drives reward. We’re all familiar with the financial maxim which defines investment return as a function of risk incurred. Can this construct also better describe how we view marketing investments? Organizations showing increased expenditure on stock buybacks and dividends relative to growth investments (advertising/marketing and R&D) tend to be more risk averse.
A study released by the W.K. Kellogg Foundation (WKKF) and Altarum concludes that New Mexico’s future economic growth is linked to a healthier, better educated, more skilled and diverse workforce. “The Business Case for Racial Equity New Mexico: A Strategy for Growth” analysis also finds the state can realize a $93 billion gain in economic output by 2050 if racial disparities in health, education, incarceration and employment are eliminate
HipLatina’s platform educates and inspires consumers online through a team of experienced journalists, lifestyle bloggers and influencers who create and deliver expert, original content across the web and through social media.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
We are good. We are really good, at reading traffic signs. This is not a new skill. The earliest form of road signs were milestones, giving distance or direction. The Romans were known to erect stone columns throughout their entire empire, so you always knew how far you were from Rome. Sadly, our ability to read traffic or road signs quickly fades when dealing with less obvious, but equally critical, signs in our everyday environment. It has never been truer than in the advertising industry, and the critical client/agency relationships that enable great work.
From our AUDIENCExSCIENCE stage, Linda Yaccarino, Chairman, Advertising & Client Partnerships at NBCUniversal and Megan Clarken, President at Nielsen Watch, share their unique perspectives on media currency and media measurement. Most importantly: their shared emphasis on getting to reliable measurement of outcomes asap.
US consumers’ shopping behavior isn’t as mall-centric as it once was, but declaring the death of traditional shopping centers might be a little premature.
We’re rapidly approaching summer vacation season. This time of year — perhaps more than any other — encourages us to unplug and drop off the grid. Summer seems to justify a little more distance from our daily to-do list. I, myself, am writing this while I’m on my way to Nova Scotia to do one of my “bucket list” bike rides, Cape Breton’s famed Cabot Trail. Today, having spent several years looking for my own exit from the grid, I wanted to lay out some strategies for unplugging and unwinding in these lazy hazy days of summer.
For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer behavior and purchase intent.
