Business

  By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

• Dear readers, let’s play a game: name a branded fruit outside of the bananas category
• Still thinking?

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry.  The ANA has sent the following letter to its members.

A clear playbook is emerging for how to integrate and capitalize on advanced technologies—across an entire company, and in any industry.

HRN Media Network, a Gen Media Partners company, has hired broadcast and digital media expert Matt Feinberg as its Chief Strategy Officer.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

• A Pyrrhic victory: one in which the winner’s losses are as great as those of the defeated*.
• Or even greater.
• See, there’s a problem with Pyrrhic victories: sometimes they are not manifest at first glance.
• They come disguised as tactical wins.

To boost organic growth, most companies need a diverse set of initiatives—and how you sequence them matters.

So last week I posted about portfolio momentum as described in “The Granularity Of Growth” and mentioned that share gain only accounted for a measly four per cent of compound revenue growth for large companies across a five year time frame. But why is that, and when do companies benefit from share growth?  by Nigel Hollis

Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from.

By digitally tapping into international waters to reach new and emerging markets in China, India, Indonesia, and Malaysia, among others, brands will expand their audience pool and reach. With the Mastercard Center for Inclusive Growth predicting consumer spending in these regions to reach $9.1 trillion by 2026, brands will grow their global presence exponentially, all with low risk and high reward potential.

The latest data from GlobalWebIndex finds that ad blocking is still on the rise in globally. While it is not a surprise, the news did remind me that I have seen far less coverage of this issue lately. It is almost as if the industry shrugged its shoulders and said, ‘well, it can’t be helped’. Except, of course, it can.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• A moderate dose of identity politics is good for the health of society.
• Ok, let’s not call it identity politics.

Sirius XM Holdings Inc. and Pandora Media, Inc. announced a definitive agreement under which SiriusXM will acquire Pandora in an all-stock transaction valued at approximately $3.5 billion.

After a dinner at which I sounded off about the inability of big companies to innovate, my friend sent me a link to this article, ‘Why Big Companies Squander Good Ideas’ . It is another interesting read and it strikes a chord with me because it does not buy into the typical disruption model or assume that everyone is an idiot.  by Nigel Hollis

The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.

Two years after Hillary Clinton became the first woman to win the presidential nomination of a major U.S. political party, and with a record number of women running for Congress in 2018, a majority of Americans say they would like to see more women in top leadership positions – not only in politics, but also in the corporate world – according to a new Pew Research Center survey. But most say men still have an easier path to the top and that women have to do more to prove their worth. And the public is skeptical that the country will ever achieve gender parity in politics or in business.

What’s the state of political and automotive advertising for the U.S. Hispanic market? That’s the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.

Cox Media Group has sold Mundo Hispánico to Mundo Hispano Digital Network

“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.