Business

  By Gonzalo López Martí – Creative director, etc. /  LMMiami.com    

• Is it meant to change minds about a product, service, brand or politician?
• Is it meant to sell?
• Is it meant to inform?

At the threshold of the 20th Century, a melting pot of adventurous immigrants, creative mavericks, and freedom-seeking African Americans shaped consumerism as we now know it.

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

Women’s entrepreneurship is thriving in America. According to the 2018 State of Women-Owned Business report commissioned by American Express, 1,821 women-owned businesses were launched per day over the last year, bringing the total number of women-owned firms to 12.3 million, employing over 9 million people and accounting for $1.8 trillion in revenue.

For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s.

Occasionally, useful metaphors present themselves in unusual places, in this case on a driving range; a place you find yourself more often when you no longer participate in new business pitches.  Of course, on a driving range it’s not possible to win.  It’s possible to construct an argument that no one wins a new business pitch either, rather than all the contenders, bar one, lose.

The Greater Fort Lauderdale Chamber of Commerce recognized businesses that exceled in their fields and made strong, lasting impacts on the community.

Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.

His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.

he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?

With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.

Jorge Ulla, Partner and Chief Ideation Officer of d expósito & Partners, was honored in the exclusive Grand Havana Room, on Friday, October 19th in New York City, with the El Award, a recognition that celebrates the achievements of Latino men in the Tri-State area and their contribution to the community in the corporate, business, entertainment, sports and community arenas. It was created by America’s oldest Spanish newspaper, El Diario-La Prensa, part of ImpreMedia.

The landscape of advertising is constantly evolving. New technologies, Millennials, aging Baby Boomers, and shifting social climates shape and re-shape the way advertising is consumed and perceived.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Andrew Lipsman discusses the failure of Sears, and what its long decline says about the retail sector as a whole

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Humans have never lived for so long, yet we’ve never been so sick.
• How come?
• Lemme ‘splain.

The Hispanic Information Technology Executive Council (HITEC) announced its prestigious list of the 100 most influential Hispanic leaders in technology.

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

What exactly separates people from machines?  Two things, actually: creativity and empathy.  No matter what gets developed in AI, these are the two elements that can keep the agency services business alive, and keep marketers busy for years to come.

Former Televisa and Univision Chief Content officer, Isaac Lee announced the launch of Exile, a content studio built to serve the growing demand of content for Latin American and US Hispanic audiences.