Business

Employ these five key tactics of growth hacking and supercharge your brand or company’s growth.

OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.  by Nigel Hollis

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that the association could share with members as they begin thinking about their 2018 new business plans.

TurboTax focuses on Latino EmpowermentTurboTax announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.  

Univision Communications Inc. (UCI) announced that Jessica Rodríguez has been appointed to the newly-created role of President and Chief Operating Officer (COO) of UCI Networks, effective immediately. In her new role as President and COO of UCI Networks, she will also report to Isaac Lee, Chief Content Officer, UCI and Grupo Televisa (“Televisa”). In addition, Rodríguez will continue to serve in her existing role as Chief Marketing Officer of UCI, reporting to Randy Falco, President and Chief Executive Officer.

The recent outcry about headline speakers at CES ignited another round of debate and discussion about our industry’s diversity/gender equality issues. Yes, it would have been better had there been a more diverse slate of CES presenters. And all conference and event planners — including the ANA — need to ensure that we practice what we preach. I know we don’t always get it right, so we need to do a better job to create agendas inspired by a diverse slate of speakers.  By Bob Liodice, CEO, ANA

The idea of going cashless isn’t too far off, especially with giants like Starbucks and Amazon already taking the leap.

For more than 100 years, the share of money Americans spent at the store for the food and beverages they would later eat at home remained fairly constant. But change is inevitable, and our habits have finally started to shift.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Oddly enough, as much as our culture pays lip service to teamwork, we tend to end up paying groupie tribute to illuminated individuals.
• It is not uncommon in the marketing & advertising racket, for instance, to let one creative director take all the credit for a successful campaign in which dozens of people took part.
• Happens in all walks of life.
• It is an ancestral human atavism.
• Our brittle brains seem to be wired that way.

ThinkNow Research announced even though consumers experienced greater employment and steady or slightly increased income last year, they are less optimistic about the economy in 2018.

Awareness of the business case for inclusion and diversity is on the rise. While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and diversity as a source of competitive advantage, and specifically as a key enabler of growth. Yet progress on diversification initiatives has been slow. And companies are still uncertain about how they can most effectively use diversity and inclusion to support their growth and value-creation goals.

Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.

To compete at the speed of digital, you need to unleash your strategy, your structure, and your people.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Yory Wurmser and Krista Garcia talk about the challenges faced by the department store sector, and what creative retailers are doing to adjust to new consumer habits and preferences.

Controversy continues to swirl over the recent FCC decision to allow Internet service providers greater control over the Internet “pipe,” setting up a marketplace that might come to resemble traditional pay-TV services.

Virtual Incentives released original research in a paper entitled: “The Future of Rewards: How Consumers Value Rewards and Incentives.”

Spanish Broadcasting System announced that it had reached an agreement with Grupo Radio Centro (“Grupo”) to settle the parties’ long-standing lawsuit. SBS filed a multi-million dollar lawsuit in February of 2016 immediately after Grupo hired an on-air radio personality from SBS’s KLAX-FM in Los Angeles, alleging tortious interference and unfair competition.

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

This new division consolidates the company’s domestic and international scripted production units under Santana’s leadership who will now be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Groupthink: the practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility.
• Despite its bad press, teamwork and its cousin, collaboration, are ubiquitous buzzwords in the current business realm.
• As is the case with many a slogan in the corporate world, most of those involved secretly hate it yet will rarely admit it.
• In our marketing & advertising racket, for instance, teamwork is a euphemism to describe the pesky and pervasive practice of letting a creative director take all the credit for a successful campaign in which dozens of people took part.