Business

The customer aftermarket has become an afterthought for makers of home appliances, power tools, consumer electronics and other durable goods. Manufacturers and their retail partners have differing opinions when it comes to ensuring a valued, satisfying and profitable product ownership experience.

The Circulo Creativo announced the winners of their 2017 USH Ideas Awards competition.  Coral Gables based ALMA walk away with the largest cache of awards in multiple categories, along with Anomaly, LatinWorks, We Believers, WING and other shops.

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2017 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.

Pockets of growth seems to be a recurring theme amidst an era of economic change, modest growth and evolving consumption patters. Across the board, growth in Fast Moving Consumer Goods (FMCG) is getting harder to achieve but if you scratch below the surface, there are many examples of companies, segments and channels performing strongly.

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.

Hispanic TV Summit Award for Corporate Leadership in Hispanic Television & Video.  Altice USA has been both a trailblazer and a visionary in providing the local and national Hispanic community access to Spanish-language news and entertainment, as well as providing innovative packaging of video and high-speed-data products.  By: MCN Staff / Courtesy of MultiChannel News and Broadcasting & Cable

Facing OTT competition, traditional providers add streaming, soup up set-tops.  By: George Winslow / Courtesy of MultiChannel News and Broadcasting & Cable

Lack of diversity and inclusion throughout corporate America has been a topic of both pointed interest and hand-wringing consternation. Although this problem is not the sole domain of any one sector, due in part to their popular visibility and financial resources the tech and advertising sectors are often targeted as embodying the challenge of creating a diverse workplace.  T

In my last post on the Five Traits of Successful Intrapreneurs, I discussed how all agency employees, no matter their level, have a unique view ‘under the hood’ of their team or department. Everyone has their own experience, their own eyes, and can catch things others may miss.  By Austin Bauer – PCC, Performance Coach and Facilitator

In 2012, Pew Research Center published a glowing report on the state of Asians in the United States that was met by widespread criticism by Asian-American activists.  Highlights included a median household income of $66,000 for Asian Americans, compared to $49,800 for Americans as a whole, and Asian-American median household wealth at $83,500 vs. $68,529 for the U.S. population. By David Morse – New America Dimensions

GroupM Multicultural president Gonzalo Del Fa: Award for Executive Leadership in Hispanic TV. Gonzalo Del Fa, president of GroupM Multicultural, is beating the drum for change in the marketing world.  By: Jon Lafayette.  Courtesy of MultiChannel News and Broadcasting & Cable.

Actor Rafael Amaya: Award for Outstanding Achievement in Hispanic TV.  Star of ‘El Señor de los Cielos’ brings Nielsen sizzle to Telemundo’s ‘Super Series’.  Courtesy of MultiChannel News and Broadcasting & Cable

But Spanish-language content on some major OTT packages is still limited.  By: George Winslow.  Courtesy of MultiChannel News and Broadcasting & Cable

It’s becoming increasingly harder to make intelligent media-buying decisions when using emerging technologies like blockchain and programmatic. While technologies like these move the advertising industry forward, some insiders believe that many marketers lack the knowledge to support this growth.

Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continues to evolve. Eunice Kim, media planner at Toyota North America, spoke with eMarketer’s Sean Creamer about how changes in programmatic advertising are creating new opportunities for brands.

We are at the cusp of a major revolution from mobile to immersive computing. Last year was seen as the dawn of a third wave of devices employing augmented and virtual reality (AR and VR), which define the two spectrums of immersive technology that could replace mobile computing.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Bodegas are the cockroaches of the retail ecosystem.
• The real dominant species.
• Evolutionary perfection.

Publicis Groupe’s decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, eeleased a new study – “Measuring Digital Advertising Revenue to Infringing Sites” – showing the impact of industry efforts to reduce ad-supported content piracy.

Currently the results are a bit mixed: Programmatic is making strong gains in out-of-home (OOH), direct mail, and radio, but has yet to gain much traction in the all-important world of television advertising. But there is optimism that the more digitized the ad creative and ad units for these platforms get, the greater the role software-based media buying and audience targeting will play.  By David Ward