Business

Amid a relatively flat fast-moving consumer goods (FMCG) landscape, the growing buying power of the 57 million Hispanics in the U.S. is a definite opportunity for manufacturers and retailers. Notably, Hispanic consumers increased their dollar spending in the U.S. FMCG industry by 0.7% in the year-ended Oct. 28, 2017, while non-Hispanic spending was -0.1%. In fact, Hispanics out-spent non-Hispanic consumers in 12 of 16 primary FMCG categories over the past year.

In the latest Ipsos Global Advisor survey, Americans expect that 2018 will be a year of declining American hegemony, but a strong year for the global economy and innovation.

No one knows more about retail than STORES Magazine Editor Susan Reda, and she believes the industry has a lot be excited about. “I think 2017 was a really interesting year for retail,” she says. “I would call it one of the most transformative periods of retail that I have seen in decades.” 2018 is shaping up to be another dynamic year, as she predicts that technology will play an increasingly important role for both physical and digital retailers.

Digital money management features such as automated savings and spending controls will become banks’ tool of choice to attract millennials, according to Business Insider Intelligence’s predictions for 2018.

Claritas acquired Miami-based Geoscape International Inc. Founded in 1995 by César M.Melgoza. Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers.

As we close out yet another year of seismic change around the globe, across the United States and in the media and marketing industry, the following highlights the five areas we at MediaVillage believe will hold center stage in the year ahead.  The fascinating aspect is that each of these areas will affect those in media and marketing in both a business and personal way.

I was talking to Dale Beaton about the future of retail and he gave an insight that came from shopping for clothes with his teenage daughter over the holidays. I had suggested that their feelings about the shopping experience were probably very different but apparently not; they both disliked it.  by Nigel Hollis

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Let’s get the snark out of the way first.
• If you want something done, do it yourself.
• If you want something gridlocked, put a committee in charge.
• A camel is a horse designed by committee.
• Groupthink.

In 2017, I made a big shift.  I moved out of the ad and marketing tech space and became a more traditional mainstream tech marketer.  In doing so, I realized the adtech and martech industries are in a bit of a pickle — a fact that only becomes crystal-clear when you remove yourself from the day-to-day of it all.  by Cory Treffiletti , Featured Contributor

At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic:  What’s going to happen in the next 20 years? It was a great group, including some of the most visionary companies in the Benelux.  By George F. Colony – Chairman of the Board, Chief Executive Officer

Who is going to win the race to digitally transform the world’s informal economy?

When I got into the business of multicultural marketing, at the turn of the millennium, the need to target multicultural segments seemed like a no-brainer.  In the 2000 census, Hispanics surpassed blacks as the nation’s largest minority group.  As we observed what came to be called “the browning of America,” our job as multicultural marketers was to evangelize, and to convince those laggards in corporate America of the imperative to reach out to different ethnic groups.  By David Morse / New America Dimensions

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Laura Molen – Executive Vice President, Lifestyle and Hispanic Advertising Sales Group NBCUniversal announced that Ana Ceppi has joined their team as Senior Vice President, Hispanic Strategy and Client Experience. She will act as a key advisor and liaison to our external client and agency partners alongside our colleagues across NBCUniversal as we continue to drive growth and success in the Hispanic marketplace and with the Telemundo brand.

By GonzaLo López Martí – Creative director, etc. / LMMiami.com

• Marketers have learned the hard way that their brand endorsers and spokespersons must be meticulously vetted.
• The adored football/basketball star of today could be in trouble tomorrow for kneeling during the National Anthem, ODing on a cocktail of blue woody pills & Medellín’s finest or embroiling himself in an illegal dog fighting ring.
• Conversely, we’ve also learned as of late that the public can not only be surprisingly forgiving but also utterly amnesiac.
• The breakneck speed of the 24-hour news & social media cycle does that to people.

It’s all CIOs can do to keep up with each new disruptive technology—blockchain, cognitive, digital reality—and incorporate them into specific organizational domains. But there’s a better way to understand and use today’s profound changes: to see these technological forces as complementary, working in harmony.

HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.

Just as we were ready to close this issue of HispanicAd, big news came of a huge accomplishment for our Hispanic Advertising and Marketing Industry as a whole. Daisy Expósito-Ulla has been inducted into the Advertising Hall of Fame of America. She was also this year’s choice for The David Bell Award.  By Gene Bryan / HispanicAd