Business

The question of the day is “Where did the trust go?”  The follow-up question then becomes, “What do we mean by trust?”

Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company’s Univision and UniMás network affiliate television stations.

Whenever our nation is facing difficult times, whether natural disasters or mass shootings, we all come together to take care of our own.  It is in our DNA and part of what makes the United States great. There is a humanitarian crisis that is threatening the lives of millions of U.S. citizens in Puerto Rico and the time for action is now.  By Randy Falco, President & Chief Executive Officer, Univision Communications

This could be a daunting headline: “TV advertising hasn’t yet seen real competition from digital.”  by Wayne Friedman

Retailers from Sears and Macy’s to bankrupt RadioShack and Payless ShoeSource have announced total closings of more than 6,000 stores this year, but even more cuts seem likely, based on a study of per-square-foot brick-and-mortar sales by retail research and analytics group Fung Global Retail & Technology.

There will be 4.37 million Hispanic-owned businesses projected this year – more than double the growth rate of all U.S. firms.

It is not surprising that the employed population is currently more Multicultural than ever before at 35% of up from 28% in 2012, according to SSG’s analyses of the Bureau of Labor Statistics latest job data.

By Gonzalo López Martí- Creative director, etc / LMMiami.com

• It was founded with fanfare by two former Google employees, Paul McDonald and Ashwath Rajan, and is getting tons of pretty negative coverage in the media.
• The business plan: replacing actual bodegas with some sort of novelty vending machines.
• “Turning bodegas into a thing of the past,” to quote the founders.

It’s no secret that the U.S. retail landscape is experiencing one of the most seismic shifts in decades. Each day brings new challenges to navigate such as consolidation, price wars, channel fragmentation and major shifts in when, where and how consumers shop. Drug stores are not immune to these dynamics, either, and in many cases are hard at work to keep up with the changes in the industry.  By Courtney Jones, VP, Multicultural Growth & Strategy

Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

Millennials are less likely to recycle than other generations, but more likely to buy from companies making a positive impact on the world, a new survey finds.

Nobody knows your company quite like those on the front lines.  Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.

We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The biggest challenge seems to be not figuring out the limitations of what new technologies and creative minds can come up with, but how to make a decent living creating it all.

Advertising is facing challenges on many fronts, especially within the two largest media, digital and television. Among the large packaged goods marketers and big brands who dominate television, we have market-share losses to smaller brands driving reduced spending for many who budget for advertising as a percentage of revenue and zero-based budgeting tactics for others.

H Code Media announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.

It’s no secret that today’s multicultural market has exploded.  Nearly half of the American population identifies as part of one minority group or another.  However, multicultural agencies have been slow to adapt to the changing marketplace. 

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• The Theranos sham that rocked Silicon Valley last year is, well, so last year.
• There’s a new bad boy in town.
• Welcome to the latest wannabe unicorn and storm in a teapot.
• Bodega.

This is a slower growth rate compared to an exceptionally strong performance in 2016 (+5.9% excl. P&O) but the moderate slowdown remains within what had already been anticipated by MAGNA. Neutralizing cyclical drivers in 2016-17, actual growth will be +1.8% this year.

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Speakers — including Publicis Groupe’s Rishad Tobaccowala, Viacom’s Kodi Foster and BBDO’s David Lubars — stressed the importance of the strategy and planning disciplines at a time when the human factor threatens to get lost in the number crunch.