Business
Governor Newsom Signs Major Legislation to Bolster Ethnic and Community Media Through the State’s Advertising Power
In a decisive move to strengthen ethnic and community media, Governor Gavin Newsom signed AB 1511 - authored by Assemblymember Miguel Santiago (D-Los Angeles) - into law, mandating that state agencies develop plans to increase their advertising spending in media outlets serving California's diverse populations. The law requires agencies to annually report on their progress to ensure transparency and accountability. Sponsored by the Latino Media Collaborative, AB 1511 represents a key effort to direct the state's advertising dollars towards ethnic and community media, creating a sustainable foundation for these outlets to thrive.
Hispanics are evolving and changing…my thoughts
Having read Maria Lucia Parra's article on HispanicAd it strikes me that more people in our industry are trying to "tapar el sol con el dedo". This to my non Spanish speaking friends is simple - you can't block the sun with your finger. I for a long time have been an advocate of looking at Hispanics through a prism and not a lens. By Xavier Mantilla - Ex Ogilvy/WPP, Starcom/Publicis, UM/IPG, OMG Building growth for brands using creativity and technology in the US, Latin American and Hispanic market place. Connecting people and ideas!!
Albert Rodríguez Inks MediaCo C-Suite Deal
A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.
FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]
A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.
ANA Defends Ad Industry Against Claims in FTC Social Media Report
The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services
Women in the Workplace 2024
In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change.
UnivisionTelevisa CEO removed.
According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.
STOP “CELEBRATING” HISPANIC HERITAGE MONTH — WE SEE RIGHT THROUGH IT!
Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” By Victor Cornejo - Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran
Political and Olympic Advertising Boost a Strong US Ad Market Further
Based on MAGNA’s analysis of media companies’ financial reports, total US ad revenues grew by +11.0% year-over-year in the second quarter. That was in line with first quarter, and in line with – slightly stronger – than MAGNA’s projection (+10.4%).
WITH $3.7T GDP, THE LATINO BUSINESS CASE IS A CAPITALIST AGENDA
For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how they can make more money as a capitalist” and “to go where the growth is [Latino] and invest in capital growth there”. This year the agenda endeavored in adding dimension to the value of the Latino GDP Report, $3.6 Trillion. The report states Latinos are 28.3% real GDP growth (2017-2022); with a domestic income valued at $2.8T; a $3.8T Latino Purchase Power (LPP) and projected to become the Fourth Largest economy in the world by 2029. More than 30 speakers from all industries and sectors brought the consumer consumption and lifetime value to life. By Ana Ceppi
Happy HHM (or not so happy?)
I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic Heritage Month! I’m sure this feeling is shared by my African American and Asian American friends when Black History Month or Asian American and Pacific Islander Heritage Month come around, as well as my friends in the LGBTQ+ community when all the Pride brand activations and campaigns pop up out of nowhere. By Luis Miguel Messianu. - Founder-President-Chief Creative Officer MEL
In Memorian – Debra Nason (Debbie)
I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight. By Gustavo Garcia
Celebrating the Centennial of a Giant
A very special moment happened over the weekend; one that only happens every 100 years, if one should be so lucky. Members of our Hispanic marketing and advertising industry convened to celebrate the 100th birthday of Roberto Madan. Don Roberto, as he is respectfully and affectionally called, was one of the McDonald’s early Latino owner/operators who was known for his dedication to uplifting and building communities by actively supporting entrepreneurship, the pursuit of education and other important causes.
Hispanic Marketing Expert Lupe De Los Santos Joins HRN Hispanic Radio Network As Chief Cultural Officer
Lupe De Los Santos has joined HRN Hispanic Radio Networks as Chief Cultural Officer. Drawing on his 25 years of experience in the US Hispanic/Latinx marketing space at advertising agencies and brands, De Los Santos will help grow the HRN brand, particularly among advertisers and their agencies. He will review HRN’s Spanish-Language music and spoken word offerings and present strategic solutions that build on a program’s existing success.
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.
U.S. Latina GDP Report Finds Latinas Contribute $1.3 Trillion in GDP [REPORT]
New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution of the nation's Hispanic female population.
The Re-Birth of the Spanish Dominant Hispanic Consumer in The US
Interesting title, since we are being challenges every year by sources that state that the Spanish Dominant Hispanic Consumer is not growing, and that mainstream and digital media are imposing attrition to our US Hispanic Spanish Dominant media that serve the US Hispanic Consumer. I have yet to hear our media companies, our ad agencies and other sources bringing forth the notion of what has happened in the last four years to the growth of the US Hispanic Market due to recent immigration patterns. In 2010 there were 50.2 Million Hispanic in the US. In on decade, the 2020 Census detailed the that US Hispanic population grew by 11.9 Million or + 24%. In just four years since the 2020 Census, the possibility that the US Hispanic Consumer base grew by 10-12 Million is in the realm of possibility or by a 19%, due to recent immigrant growth. I am not here to discuss the political issue surrounding the influx of immigrants into the US, but I am here to highlight:
- Our Hispanic Consumer base could have a growth of +15-20 Million in 4 years and projected out to average growth over 10 years in the 2030 Census could reach +30% or 80-85 Million US Hispanic Consumers. That’s clout.
- Close to 100% of the US Hispanic Consumer Base growth is Spanish Dominant Hispanics in the last 4 years.
- Hispanic TV, Radio and other media are going to enjoy a real bonanza of new viewers, listeners and readers
- With this growth, the hierarchy of US Hispanic Market and their relationship to mainstream markets will be impacted dramatically, since a good portions of this new immigrant consumers group is congregating in the largest US Hispanic Markets in the US.
- The Hispanic composition of our top markets will grow. LA, NY, Miami, Chicago, Dallas, etc have become much larger and important markets, due to US Hispanic Consumers.
- The Hispanic composition of markets besides the Top 5 will grow and change not only the US Hispanic Market ranking but re-organize mainstream markets into a new ranking order.
- The US Hispanic Market is leading the growth opportunity in the US.
Global advertising spend to top $1trn for first time this year
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded.
Increase Your Marketing Smarts ANA IQ: A Global Week of LearningANA IQ: A Global Week of Learning September 23–27, Virtually and On-Demand [FREE]
On September 23, the world’s top marketing association will once again open its vault of world-class cases, frameworks, and training programs from leading experts for a whole week to anyone, anywhere, at NO COST. Register now for ANA IQ: A global week of marketing learning, September 23–27.
Michelle Vann named EVP of Multilingual Marketing Services at MotionPoint
MotionPoint hires Michelle Vann as Executive Vice President of Multilingual Marketing.
