Business

Meet the New Tech Trailblazers: Hispanic Communities Redefining Innovation

Imagine a vibrant community that's not just keeping up with technology but actively shaping its future. Hispanic consumers in the U.S. are doing exactly that—emerging as influential leaders in the tech world, blending rich cultural heritage with cutting-edge innovation.  By Sylvia Vidal - Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist

CMO: Facing extinction or adapting?

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear.

d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media

d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which emphasize the critical importance of media diversity and actionable strategies for brands to better connect with diverse audiences.

Marketing is dead. Advertising is deader. Long live growth hacking? Part 2

By Gonzalo López Martí - Creative Director

• As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family.

 Workplace Friendships Play a Critical Role in Employee Mental Health, Job Satisfaction

Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.

POLAR Premium Beer enters US Market.

Empresas Polar, a Venezuelan food and beverage company, has officially launched its new Polar Premium Beer in the United States. Brewed at its plant in Auburndale, Florida, Polar Premium Beer captivates with its unique flavor and exceptional quality.

“Driving Growth & Representation: A Conversation with Santiago Negre, Chair of the McDonald’s Hispanic Owner-Operators Association”

Last month we featured an Immigrant Archive Project tribute video to the McDonald's Hispanic Owner-Operators Association (MHOA), celebrating their outstanding leadership and contributions to the U.S. Hispanic market. Inspired by this video, we decided to follow up with a Q&A with Santiago Negre, the association’s Board Chair.

Hyundai Motor Company Appoints José Muñoz as Chief Executive Officer

Hyundai Motor Company (HMC) announced the appointment of José Muñoz as the company’s President and CEO, effective Jan. 1, 2025. Muñoz will lead Hyundai Motor Company’s global business, succeeding current President and CEO Jaehoon Chang, who has been promoted to the Vice Chair of Hyundai Motor Group – Automotive Division.

Latino Media Network names Raysa Rodriguez-Leon as EVP of Audio Sales and Client Solutions

Latino Media Network (LMN) announced the appointment of Raysa Rodriguez-Leon as Executive Vice President (EVP) of Audio Sales and Client Solutions. Rodriguez-Leon joins owners and co-founders Stephanie Valencia and Jessica Morales Rocketto and interim Chief Executive Officer Marc Manahan in LMN's mission to reach and inspire the Hispanic community through dynamic and culturally relevant content.

Carlos Santiago named to OUT’S 30TH ANNUAL OUT100 LIST

Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list. Out, the world's leading fashion and lifestyle brand for the LGBTQ+ community, celebrates the most influential and pioneering LGBTQ+ individuals across entertainment, politics, activism, sports, and more.

Marketing is dead. Advertising is deader. Long live growth hacking?

• Broadly speaking, a “growth hack” is an unorthodox marketing tactic geared at acquiring customers or users via shrewd digital skills &/or lateral thinking.
• Not to be confused with guerrilla marketing which, in most cases, entails experiential &/or grassroots promotional efforts.

Multicultural Healthcare Disparities to Inform Inclusive Strategies [REPORT]

Republica Havas Health & M3 MI have released their latest Executive Report, "Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies"– a vital guide for healthcare professionals aiming to address the unique needs of multicultural communities and advance health equity.

Two-thirds (65%) of marketers expect business conditions to improve next year

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer's Toolkit 2025.

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout.

From TV to Twitch: Navigating the Evolving Media Landscape

In this episode of The New Mainstream podcast, Marcela Doria, VP of Insight for WBD Latin America/U.S. Hispanic, sheds light on how the shift to digital impacts data, consumer relationships, and media consumption across the U.S. and Latin America market.

Agencies: treat your people well; they may run a future agency review

Agencies: treat your people well; they may run a future agency review The agency business is a tough business. Clients expect a lot. Agency economics are strained. And staff often move around for promotions. It’s hard to run a successful agency.

Veterans Organizations Are Embracing an Integrated Marketing Strategy

Nonprofits serving vets need to use more media channels to enhance their visibility

“Embracing Purpose Beyond Politics: A New Opportunity for Brands in a Divided America.”

As the dust settles on one of the most divisive elections in recent memory, brands have a rare opportunity to refocus on their purpose. Beyond the bitter politics and polarized discourse, there’s a deep desire among consumers for connection and unity. This presents a pivotal moment for brands: they can now help bridge divides, uplift communities, and inspire optimism. But this requires brands to step boldly into their purpose-driven messaging—while avoiding the political pitfalls that can alienate their audience.  By Luis Miguel Messianu. Founder, President-Chief Creative Officer- MEL

The Coca-Cola Company relaunches Barrilitos in California & Texas

The Coca-Cola Company announced the regional relaunch of Barrilitos, a Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola's imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready to delight consumers across the California region.

Back To The Office Study: Marketers, Agencies And Average Americans Now Have Similar Commuting Habits

Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place October 1-4, 2024 and the results were compared to previous conducted in April 2022, October 2022, April 2023, October 2023, and April 2024.