Business

The study, Making America Rich Again: The Latino Effect on Economic Growth, sponsored by RBC Capital Markets (RBC) and the Latino Donor Collaborative (LDC), and authored by NERA economist Jeffrey Eisenach, shows that Latinos are driving job creation, income growth and new business formation for the country as a whole.

The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.

It looks like the ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious and continue to demand optimal ROI for their advertising spending investments as more dollars move to digital channels. Economic and political uncertainties appear to be factors keeping growth at a moderate pace.

A first of its kind report revealing the perceptions of the biggest spending U.S. advertisers indicates many more agency reviews ahead.

All sorts of news was vying for attention this past week.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Did you know that Spanish global mega retailer Zara -possibly the most successful and profitable purveyor of clothing in the world- has never spent a single dollar/euro/pound/peso in advertising?
• Lemme take a step back: last week I attempted to dissect the logic behind Donald Trump’s defeat over the mightiest electoral machinery ever built by man or woman, aka the Clinton Clan.
• My conclusion, in a nutshell: the president-elect defeated an opponent who outspent him by three to one thanks to his hyper availability, his ability to hijack the 24-hour news cycle and occupy the center stage through earned media.
• No new news there.

Migration has become a flashpoint for debate in many countries. But McKinsey Global Institute research finds that it generates significant economic benefits—and more effective integration of immigrants could increase those benefits.

Hemisphere Media Group, Inc. announced that in partnership with leading Colombian content producers, Radio Television Interamericana S.A., Compania de Medios de Informacion S.A.S and NTC Nacional de Television y Communicaciones S.A., it will acquire the concession license for Canal Uno in Colombia.

We’ve reached a crisis in listening: a study found that the average large organization devoted 80 percent of its resources to broadcasting its messages to the public or clients and only 20 percent on listening. However, creating compelling content that resonates with your audience and drives its behavior begins with listening.

But breakthrough innovation is challenging. Moreover, most new product launches are “small” or “sustaining” innovations, which include the many, many brand extensions that large companies launch year after year. These launches are absolutely essential for growing existing brands and defending shelf space.  By Delphine Bourgeois, VP, Nielsen Innovation Practice

The widespread and increasing use of data to help manage agency relationships is leading to more informed decision-making. This is delivering positive benefits to client/agency relationships as well as improving efficiencies at both clients and agencies. Furthermore, the increased use of data is improving transparency and accountability, both hot topics at the moment. Bottom line: Data is truly a “force for good” in client/agency relationships.  By Bill Duggan, Group EVP, ANA

In my simplistic vision, both sides must come to terms with the current state of the media industry, and must be willing to compromise. It’s undoubtedly true that advertisers have cut back on the fees they pay agencies for their services. There is a chicken-and-egg question here: Has this happened because agencies seem to be making large sums of money? Or are agencies being forced to find new sources of income, because advertisers have been cutting back?

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• “In the future, marketing will be like sex: only losers will pay for it.”
• The line is not mine.
• It was coined by the great adman Jon Bond.
• It is a bit vulgar, yes.

As the high-tech and automotive worlds merge—with four disruptive technology trends driving change—a complex ecosystem is creating new rules for success.

In a declaration distributed over the Thanksgiving holiday — appropriately, on Black Friday — José Villa, President of Los Angeles-based digital cross-cultural agency Sensis put another dagger into the fragile heart of U.S. Hispanic marketing.

In a letter to “colleagues and friends,” MundoMax President/CFO José I. Molina referred to conversations held over the last few months with the RCN-owned Spanish-language broadcast TV network in saying, “We are in the final stage of winding down our affiliate network.”  By Adam R Jacobson – Radio + Television Business Report

E-commerce retailers stand to benefit from shoppers’ continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report.

It is Thanksgiving this week, and it is customary to share what you’re thankful for. So here goes:

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Heard at country clubs and gun ranges across America: “Relax, if the scientists who are unanimously predicting climate change and rising sea levels are using the same scientific rigor that was used to predict Hillary Clinton’s rise to the White House, then we are in good shape.”
• Conservatives are gloating with gusto these days.
• They are coming out swinging.
• Whatever you party affiliation is, they are right about one thing: scientists have a lot of splainin’ to do.

Demographics have always seemed a little too convenient, haven’t they? It struck me on a sick day last week that television advertisers know just one thing about daytime television. Judging by the ads, viewers are only concerned by donkeys dying, children in war zones dying and dying themselves without funeral insurance. Did I forget being concerned about dying before you’ve checked whether you’re owed a PPI payment?