By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Heard at country clubs and gun ranges across America: “Relax, if the scientists who are unanimously predicting climate change and rising sea levels are using the same scientific rigor that was used to predict Hillary Clinton’s rise to the White House, then we are in good shape.”
- Conservatives are gloating with gusto these days.
- They are coming out swinging.
- Whatever you party affiliation is, they are right about one thing: scientists have a lot of splainin’ to do.
Demographics have always seemed a little too convenient, haven’t they? It struck me on a sick day last week that television advertisers know just one thing about daytime television. Judging by the ads, viewers are only concerned by donkeys dying, children in war zones dying and dying themselves without funeral insurance. Did I forget being concerned about dying before you’ve checked whether you’re owed a PPI payment?
Slower economic growth in the United States has wrought a vicious cycle that has hobbled many American households. Targeted investment and policy action could turn it around. By James Manyika, Gary Pinkus, Sree Ramaswamy, Scott Nyquist, Jonathan Woetzel, and Arvind Sohoni
I fancy myself an organizational psychologist—that’s what my degree says, so it’s a fair claim. I talk to and observe people, analyze leadership, create systems, facilitate learning and generally help people work. I do that as part of the agency business—an industry that heeds the word of Cannes as gospel. And Cannes says, “Let there be simplicity,” so we collectively agree that the best is always simple, and simple is always best. By Jacqueline Debien, Global Director of Organizational Development at Momentum Worldwide
If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to closely observe to remain on the pulse of culture. Teens themselves will be at the center of the action, both spurring on certain evolutions and serving as a key demographic in determining which changes stick and which are merely fads.
Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.
By Gonzalo López Martí – Creative director, etc. /LMMiami.com
Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale. By David Edelman, Jason Heller, and Steven Spittaels
Self-proclaimed political outsider Donald Trump was chosen as the nation’s next president on Tuesday, defeating Washington veteran Hillary Clinton in a fiercely fought election that has wide-ranging implications for the nation’s economy and retail industry priorities from tax reform to transportation infrastructure and international trade.
Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how do some brands transform into industry leaders, often seemingly overnight? In many cases, it’s the result of careful management of brand equity and corporate reputation.
In a political bombshell still reverberating through Washington, Donald Trump, confounding the predictions of most of the pundits and pollsters, won a solid electoral victory. For the first time in eight years, the Republicans control the Presidency and the House and Senate. This means that it is likely that the political gridlock of the last three Congresses will be broken.
Facebook has been slammed with a potential class-action lawsuit accusing it of violating federal civil rights laws by publishing housing and job ads that discriminate against minorities.
The world and the marketplace have long moved beyond evaluating companies based solely on the quality of their products or the services they provide. Equally important to protecting and growing reputation are the relationships a company has with its environment, communities, employees, etc. By Wendy Salomon, VP, Reputation Management & Public Affairs
In local communities, the civically engaged – the people who vote, volunteer and connect with those around them – play a key role in community life. Thus, how and to what degree they stay informed about their communities carries added weight. By Michael Barthel, Jesse Holcomb, Jessica Mahone and Amy Mitchell
I was in the U.K. for the last seven days, and I can report that Christmas is already in full swing there. Stores are decked out with Christmas trees, the television is full of Christmas advertising, and I even had my first minced pie. That’s what you get in a country where they do not celebrate Thanksgiving, and thus there is nothing between autumn and the first days of Christmas.
“Middleman.” Perhaps because of the streamlining obsession borne of technology (not to mention the outdated gender reference), the very word seems to come preloaded with not-so-positive connotations these days. That certainly seems to be the case sometimes in programmatic television, where a plethora of aggregators, platforms and data providers has sprung up amid the birthing of the new practices and systems needed to leverage new media, data and technology capabilities.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
An exclusive study for Entrepreneur Magazine’s November issue, Ipsos and Entrepreneur examined how Americans self-identify as entrepreneurs. More than one in five Americans (22%) strongly identify with the term. Men (29%) are almost twice as likely as women (16%) to consider themselves entrepreneurial.
According to August 2016 polling by Strata, nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys. And it’s an anxiety that has grown along with programmatic buying itself: In May 2015, only 48.0% were concerned about this. Transparency of inventory was yet another top fear, and it too had grown since May 2015. A little more than half (or 52.7%) of those polled said this was problematic.
