Business

As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity.  Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?

The problems with programmatic are well-covered and greatly ignored.  Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.

While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.  By Pacino Mancillas, Director of Brand Integration, AC&M Group

Deloitte’s latest millennials study looks at their world view and finds many, especially in developed economies, are anxious about their future. They are concerned about a world that presents numerous threats and question their personal prospects.

The tide of people moving across the world, be they immigrants or refugees, has sparked concern in Australia, Europe and the United States. In particular, the ethnic, linguistic and cultural background of migrants has triggered intense debates over the benefits and the costs of growing diversity and the risk of open borders to national identity.

By Gonzalo López Martí    – Creative director, etc. / LMMiami.com

• The new occupant of White House has proven that Latinos not only are unnecessary to win elections: we are the perfect political piñata to unleash a witch hunt on.
• How are we supposed to convince CEOs and CMOs that they must spend their marketing dollars in Hispanic media now?

SHINE ENTERTAINMENT MEDIA (Shine) announced that Rosalba Zepeda Tielve has been appointed to be the new VP of Business Development for the Entertainment and Digital Division.

Paco Olavarrieta has joined d expósito & Partners as a Partner and Chief Creative Officer. The minute we found out, we offered him the opportunity of a Q&A with HispanicAd.com. Here, creative guru Paco Olavarrieta speaks about the U.S. Hispanic Market, Creativity, Total Market, the present and the future of our industry, salsa dancing, red wine and more.

Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemployment

Much has been written about the rise of the millennials and how their attitudes, preferences and behaviors are permeating today’s workplace. But what about the impact they are having on management itself — both the physical and metaphysical aspects of business management?

Global Media Federation (GMF) presented its new radio, television and digital platform; it seeks to be a reference for Latin music and entertainment, launching emerging artists into the Hispanic market in the United States, Latin America, Europe, Africa and Asia.

In two decades of driving digital analytics programs, I’ve seen all sorts of walls, including digital programs that have been hung up, ground to a halt or failed outright. These are the key transition points you need to get right to take your program to the next level.  By Gary Angel – CEO at Digital Mortar

Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising on a platform they consider risky

The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models.

If you spend any time in CPG product innovation, you’re likely using a“Jobs To Be Done” (JTBD)approach. Created by Harvard Business School professor and disruptive innovator Clayton Christensen, the JTBD approach simply suggests people don’t buy products, they hire them to do specific jobs.

Mexico was the third largest U.S. trading partner in goods in 2016, totaling $525.1 billion.

Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.

Beyond a surprising comeback by the Patriots and a never-before seen overtime game, Super Bowl 51 delivered many life and business lessons for us to treasure.  By Lili Gil Valletta, Entrepreneur and Cultural Innovator

Myriad market forces are impacting the pharmaceutical industry — from technology to globalization to pricing to talent management.  C-Suite executives from various industry segments provide their insights on how they are leading their organizations through an era of unprecedented transformation.

What is becoming clear, despite some new entrants, is that economic value is coalescing around a very small number of companies with respect to digital advertisers.