Business

Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers, a segment of the U.S. population that enjoys and values traditional ethnic food.  

IRI announced third quarter results from its IRI Consumer Connect survey uncovering that nearly two-thirds of U.S. consumers believe their financial health is poised to deteriorate in 2017 regardless of who wins the presidential election this year. Despite relentless campaigning, this remains consistent with their second quarter sentiment. This financial uncertainty is setting the stage for an upcoming holiday shopping season in which 55 percent of all consumers surveyed say they will spend the same as last year this holiday season.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Some 15 years ago, when I was a cocky creative guru gainfully employed by BBDO in Miami, a coworker and good friend of mine told me a peculiar, insightful and, to some extent, sad story that stuck in my mind ever since.*
• The tale might have been sugarcoated for effect by its protagonists.
• Nevertheless, it is quite enlightening for us Latinos living on US soil and beyond.

It’s been a tumultuous year for the advertising industry, and employees are feeling the fallout. Today, nearly half of industry employees say they suffer from low morale, a significant increase from 2015, according to the second annual Campaign US Morale Survey.

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present.

Agency leaders are standing at the proverbial crossing. Only this is not the standard T-crossing where the road leads either left or right, nor is it a fork in the road where one path leads to unknowns up the mountain, and the other unknowns will be on the path down the valley.

NBCUniversal Telemundo Enterprises announced the creation of Telemundo International Studios (TIS). 

By Gonzalo López Martí    – Creative director, etc./LMMiami.com

A surprisingly large amount of followers of my weekly marketing & advertising manic musings keep asking me about that friend of mine I wrote about a few columns back who’s depressed because soccer moms are driving Porsches and Teslas.

Media owners advertising sales are expected to increase by +6.3% in 2016 and by +1.6% in 2017. Neutralizing the  impact  of  incremental  ad  spend  driven  by  even-year  events  over  the  period  2015-2017  (“Political  &  Olympic”  effect  or  “P&O”)  advertising  sales  would  increase  by  +4.4%  in  2016  (previously:  +4.1%)  and by+3.5% in 2017 (prev. +3.4%).

Enjoyed the opportunity to attend a speech by David Slocum, faculty director of the Executive MBA Berlin School of Creative Leadership at one of industry events hosted by Luis Miguel Messianu of Coconut Grove, FL based ALMA.  In essence we as an industry need to change the ways we think and act on how we can mold our organizations to faces challenges on any side of the business model.

While holiday spending is likely to increase again this year in the United States – with 44 percent of U.S. consumers planning to spend more than they did last year – frugality will be the theme this holiday season, as shoppers want more for their money and are willing to put in the extra work to get the best deals, according to Accenture’s annual holiday shopping survey.

The defendants behind a group of California-based marketers have been permanently barred from the deceptive marketing and billing tactics they allegedly used to promote their skincare products, under court orders resolving Federal Trade Commission charges against them.

Combate Americas announced that it has named multiple-time professional world wrestling champion and former Mixed Martial Arts (MMA) star Alberto “El Presidente” Rodriguez, formerly known as Alberto Del Rio and Alberto El Patrón, as its president.

The Agency Spotter Team continues their mission to match brand decision makers’ with agencies, and they have new trends to share in this report along with a quick update.

Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook. However, this isn’t all good news for store-based retailers, as consumers stated they increasingly prefer to receive gifts of travel and entertainment rather than traditional gifts.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Rule number one of good manners: never discuss politics or religion at the dinner table.
• Then again, this is not the dinner table.
• This is a marketing & advertising publication.
• Politics has never been so deeply permeated by marketing & advertising as we’re witnessing these days.
• So here we go again.

The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.  That includes marketers.  Patricio Robles is a tech reporter at Econsultancy

According to Reuters / Yahoo Finance, Mexican broadcaster Televisa said on Wednesday it had signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to expand its selection of films and series, boosting its streaming video service, blim.

If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories, as explored in a new eMarketer report, “Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?”

The typical project manager has lots of responsibility and very little authority. To make things even more challenging, the typical project plan bears little resemblance to reality. Achieving successful outcomes under these conditions is not easy. Remember and apply these guidelines, and you’ll significantly increase your odds for success.  By Dave Po-Chedley, Cambridge Consulting