Business

As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.

As automation technologies such as machine learning and robotics play an increasingly great role in everyday life, their potential effect on the workplace has, unsurprisingly, become a major focus of research and public concern. The discussion tends toward a Manichean guessing game: which jobs will or won’t be replaced by machines?

Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.

There is a way for black women executives to increase their numbers in business leadership positions if conscientious and intentional steps are taken to recognize and reward their talents and contributions to business success.

Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.

Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem—how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore?

Univision Communications Inc. (UCI) announced that Isaac Lee has been named to the newly created position of Chief News, Entertainment & Digital Officer.

Few industries have been affected by the digital or information age as much as newspapers and other traditional publishing industries (books, magazines, etc.).

By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM

• To spot the solutionist in the room, look for the dude or dudette who’s stealthily trying to play the team like a guitar, confounding the audience with esoteric BS while doing away with its hard-earned marketing & advertising budget.
• Solutionists, aka solutionistas, tend to be pathological meddlers and micromanagers.
• Their stock in trade is muddying the waters to make them seem deeper than they actually are.

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

Major organizations across the globe are attuned to the urgent need to transform their business and operating models, in light of evolving customer behaviors, disruptive technologies, regulatory policies, and globalization.

PwC released its 2016 Big Decisions Survey, focused on how enterprises around the world are limiting risk and leveraging data to make the Big Decisions that will give them a competitive edge.

My conclusion is that Cannes is an ad festival by tradition only anymore. What it has turned into is a tech-deal-makers meet, agency-deal-makers swap meet.  Don’t get me wrong. Deal-making is really important. And to have a large number of buyers, sellers and middle men in one place is convenient, allowing for meeting after meeting after meeting in search of a deal. But it has very little to do anymore with celebrating great creative work.

The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms investigations into the major drivers of media performance.

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

While Arthur W. Page Society members remain dissatisfied with the level of diversity and inclusion on their communication teams, few are being held accountable for developing and implementing strategies to improve. This is the key finding of a recent student conducted by Syracuse University and funded and released by the PRSA Foundation and the Plank Center for Leadership in Public Relations at the University of Alabama.

At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG category we also analyzed ROI data in relation to media shifts, courtesy of IRI. We were also able to get published quarterly sales data for 10 Non-CPG advertisers in retail, automotive, QSR, technology, entertainment and also relate media shifts to ROI for those.  By Bill Harvey / In Terms of ROI

By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM

• Solutionism is increasingly present in the world of marketing and advertising.
• Two disciplines that used to be humanist crafts with a touch of alchemy are now permeated with growing doses of algorithmic pseudoscience.
• It is getting out of hand.

As we reflect on the success drivers of the 92 Breakthrough Winners across the five years of our study project, leadership has played a consistent, decisive role. Given its pressing importance, for 2016 we have chosen to elevate and dedicate this report to breakthrough leadership.

Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners has been selected by ADCOLOR to receive a Lifetime Achievement Award at the 10th Annual ADCOLOR Awards