Business

Monica Talan – Executive Vice President, Corporate Communications and Public Relations at Univision will departing the company to join PreK12 Plaza led byAna Roca Castro.

Media is the largest marketing expenditure at many companies and, simply stated, advertisers should be responsible for assuming greater internal stewardship of their media investments.   By Bill Duggan, Group EVP, ANA

The once fast-growing consumer goods industry has been on a journey of slimming down in recent years, with cost cutting and cost management as the primary focus.

Entravision Communications Corporation announced the appointment of Michael Holderle to Vice President of Integrated Marketing Solutions (VP-IMS), McAllen, Texas.

In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol will also oversee the creation of original digital content in Spanish and English.

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain,  opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

By Gonzalo López Martí / Creative director, etc / LMMiami.com

• Robots will take away our jobs.
• Robots, self-driving vehicles and aircraft, 3D printers, algorithms.
• We can run but we can’t hide.

Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.

Expounding on a new media-based agency campaign under the Unlimited Passion banner, Constanza spoke to HispanicAd.com in favor of her agency’s “combination of scientific media methodology with culturally-nuanced art-of-the-media plan-buy conception.”

In June, K2 Intelligence issued their report, commissioned by ANA, titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry.” K2 found substantial evidence of non-transparent business practices in the U.S. market in the form of rebates as well as substantial evidence of potentially problematic agency conduct concealed by principal transactions.  ANA and Ebiquity/FirmDecisions have issued the much anticipated follow-up report titled, “Media Transparency: Prescriptions, Principles, and Processes for Advertisers,” which offer a number of recommendations.  By Bill Duggan, Group EVP, ANA

The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online

Help the 4A’s address the critical issue of Gender and Diversity in the advertising industry.  Please take just a few minutes to share your thoughts and experiences on this important topic.

Options for funding entrepreneurial ventures are increasing in the U.S., particularly with the growth of crowdfunding and the prevalence of informal investors, but entrepreneurs still depend on bootstrapping and support from family and friends to finance startups—this according to the Global Entrepreneurship Monitor (GEM) 2015 U.S. Report issued by Babson College and Baruch College.

Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week.  By Adam R Jacobson

In this opinion piece, the author speculates on the future of advertising. Arguing that the challenge of predicting the future lies mainly in the lack of an acceptable definition of the field, the author solves that problem by developing a set of postulates to create boundaries for the theory and practice of the discipline.  By Don Schultz – Northwestern University, Evanston, Illinois, USA

Joash Brunet and artist and designer Kedgar Volta announced hey have launched Castaño Group, a new content production company specializing in immersive, interactive and multicultural audience experiences in a variety of broadcast, digital and physical formats.

Enjoy a video interview of Rick Marroquin with Tony Hernadez of the Immigrant Archive Project and a video by David Chitel dedicating a song to Rick.  What a great way to remember Rick.

Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.  But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.