Business

Hemisphere Media Group, Inc. announced that in partnership with leading Colombian content producers, Radio Television Interamericana S.A., Compania de Medios de Informacion S.A.S and NTC Nacional de Television y Communicaciones S.A., it will acquire the concession license for Canal Uno in Colombia.

We’ve reached a crisis in listening: a study found that the average large organization devoted 80 percent of its resources to broadcasting its messages to the public or clients and only 20 percent on listening. However, creating compelling content that resonates with your audience and drives its behavior begins with listening.

But breakthrough innovation is challenging. Moreover, most new product launches are “small” or “sustaining” innovations, which include the many, many brand extensions that large companies launch year after year. These launches are absolutely essential for growing existing brands and defending shelf space.  By Delphine Bourgeois, VP, Nielsen Innovation Practice

The widespread and increasing use of data to help manage agency relationships is leading to more informed decision-making. This is delivering positive benefits to client/agency relationships as well as improving efficiencies at both clients and agencies. Furthermore, the increased use of data is improving transparency and accountability, both hot topics at the moment. Bottom line: Data is truly a “force for good” in client/agency relationships.  By Bill Duggan, Group EVP, ANA

In my simplistic vision, both sides must come to terms with the current state of the media industry, and must be willing to compromise. It’s undoubtedly true that advertisers have cut back on the fees they pay agencies for their services. There is a chicken-and-egg question here: Has this happened because agencies seem to be making large sums of money? Or are agencies being forced to find new sources of income, because advertisers have been cutting back?

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• “In the future, marketing will be like sex: only losers will pay for it.”
• The line is not mine.
• It was coined by the great adman Jon Bond.
• It is a bit vulgar, yes.

As the high-tech and automotive worlds merge—with four disruptive technology trends driving change—a complex ecosystem is creating new rules for success.

In a declaration distributed over the Thanksgiving holiday — appropriately, on Black Friday — José Villa, President of Los Angeles-based digital cross-cultural agency Sensis put another dagger into the fragile heart of U.S. Hispanic marketing.

In a letter to “colleagues and friends,” MundoMax President/CFO José I. Molina referred to conversations held over the last few months with the RCN-owned Spanish-language broadcast TV network in saying, “We are in the final stage of winding down our affiliate network.”  By Adam R Jacobson – Radio + Television Business Report

E-commerce retailers stand to benefit from shoppers’ continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report.

It is Thanksgiving this week, and it is customary to share what you’re thankful for. So here goes:

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Heard at country clubs and gun ranges across America: “Relax, if the scientists who are unanimously predicting climate change and rising sea levels are using the same scientific rigor that was used to predict Hillary Clinton’s rise to the White House, then we are in good shape.”
• Conservatives are gloating with gusto these days.
• They are coming out swinging.
• Whatever you party affiliation is, they are right about one thing: scientists have a lot of splainin’ to do.

Demographics have always seemed a little too convenient, haven’t they? It struck me on a sick day last week that television advertisers know just one thing about daytime television. Judging by the ads, viewers are only concerned by donkeys dying, children in war zones dying and dying themselves without funeral insurance. Did I forget being concerned about dying before you’ve checked whether you’re owed a PPI payment?

Slower economic growth in the United States has wrought a vicious cycle that has hobbled many American households. Targeted investment and policy action could turn it around.  By James Manyika, Gary Pinkus, Sree Ramaswamy, Scott Nyquist, Jonathan Woetzel, and Arvind Sohoni

I fancy myself an organizational psychologist—that’s what my degree says, so it’s a fair claim. I talk to and observe people, analyze leadership, create systems, facilitate learning and generally help people work. I do that as part of the agency business—an industry that heeds the word of Cannes as gospel. And Cannes says, “Let there be simplicity,” so we collectively agree that the best is always simple, and simple is always best.  By Jacqueline Debien, Global Director of Organizational Development at Momentum Worldwide

If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to closely observe to remain on the pulse of culture. Teens themselves will be at the center of the action, both spurring on certain evolutions and serving as a key demographic in determining which changes stick and which are merely fads.

Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.

By Gonzalo López Martí – Creative director, etc. /LMMiami.com

• Make no mistake, I love New York and New Yorkers.
• It taught me the good, the bad and the ugly of the advertising business that town.
• It still does.
• I called it home for a few great years and keep fond memories of it.
• I visit regularly.
• I just feel New Yorkers should get out more.

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.  By David Edelman, Jason Heller, and Steven Spittaels

Self-proclaimed political outsider Donald Trump was chosen as the nation’s next president on Tuesday, defeating Washington veteran Hillary Clinton in a fiercely fought election that has wide-ranging implications for the nation’s economy and retail industry priorities from tax reform to transportation infrastructure and international trade.