Business

Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.  Is big data all hype?  By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy

In December, we look forward to a new year.  We make predictions and resolutions for how we’ll tackle the coming months.   We dig deep into ourselves, become very introspective and (hopefully) find ways to become better peopl

When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components

The Futurestep division of Korn Ferry  has shared its 2017 predictions for talent acquisition. Based on insights from recruitment experts from around the world, the list reflects trends that have emerged during the past 12 months as well as those predicted to dominate during the coming year.

Research by Green 2.0 and University of Michigan Professor Dorceta Taylor previously found that people of color hold just 12% of leadership staff positions and 4.6% of board seats at environmental NGOs and foundations. Diversity Derailed, by Maya Beasley of the University of Connecticut, examines the search firms often used to fill these high-level roles. Among the results, the research found that 87.5% of search firms have encountered bias during past searches and 68.8% only mandate a diverse slate when their client prioritizes it.

When it comes to holiday ads, mass merchandisers comprise over half of the total retail category’s Gross Ratings Points (GRPs), measuring ad impressions, during the holiday months. And not surprisingly, there is a significant increase in mass merchandiser ad spend (and overall retail ad spend) during the holidays compared to the rest of the year. However, that is not the case across all advertiser categories.

This year, Captura Group found 10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest in Hispanic marketing, reap the positive results, and be a hero.

If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the ANA (Association of National Advertisers), that word is transparency.

I spent last week in New York and met with a variety of media owners. I sat with a very large local radio network, a large national outdoor company, a company that sells targeted TV ads, and a digital advertising platform.  By Maarten Albarda

Another year is coming to a close and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to even greater heights.  By Lee Vann – Founder and CEO, Captura Group

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Yes, I’ve been offered money many times to publish faux-news in my weekly op-ed.
• Sometimes the offer is overt, awkward, insulting.
• Sometimes it is subtle, oblique, vague.
• Please don’t waste your time.
• Or mine.
• That’s not how it works, folks.

Five U.S. Senators have written a letter to the Government Accountability Office asking the organization to conduct a study into the advertising habits of government agencies as it relates to how much they allocate to minority-owned agencies and media outlets.

Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County

The study, Making America Rich Again: The Latino Effect on Economic Growth, sponsored by RBC Capital Markets (RBC) and the Latino Donor Collaborative (LDC), and authored by NERA economist Jeffrey Eisenach, shows that Latinos are driving job creation, income growth and new business formation for the country as a whole.

The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.

It looks like the ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious and continue to demand optimal ROI for their advertising spending investments as more dollars move to digital channels. Economic and political uncertainties appear to be factors keeping growth at a moderate pace.

A first of its kind report revealing the perceptions of the biggest spending U.S. advertisers indicates many more agency reviews ahead.

All sorts of news was vying for attention this past week.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Did you know that Spanish global mega retailer Zara -possibly the most successful and profitable purveyor of clothing in the world- has never spent a single dollar/euro/pound/peso in advertising?
• Lemme take a step back: last week I attempted to dissect the logic behind Donald Trump’s defeat over the mightiest electoral machinery ever built by man or woman, aka the Clinton Clan.
• My conclusion, in a nutshell: the president-elect defeated an opponent who outspent him by three to one thanks to his hyper availability, his ability to hijack the 24-hour news cycle and occupy the center stage through earned media.
• No new news there.

Migration has become a flashpoint for debate in many countries. But McKinsey Global Institute research finds that it generates significant economic benefits—and more effective integration of immigrants could increase those benefits.