Business

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference.

Programmatic ad spending in the US is exceeding projections, and will continue to grow at double-digit rates for the next several years.

By Gonzalo López Martí    – Creative director, etc. / LMMiami.com

• Let me take you down memory lane for a moment and bring back that old marketing soundbite from the 80s: brand positioning.
• The little concept that made the Al Ries & Jack Trout dynamic duo a staple of the lecture circuit.
• To be sure, many a marketing & advertising charlatan still uses it profusely.
• Me being one of them, of course.

Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers. 

How do companies such as LEGO, Chobani, Beats, Diageo, and Dollar Shave Club significantly outgrow their competition, and what can consumer companies learn from them?

For high-growth companies, it’s easy to lose sight of innovation. But by adding consumer value to products or services, companies can improve their performance in markets where they currently operate or break into new ones.

Expósito-Ulla, chairman/CEO of d expósito & Partners, spoke last night at the black-tie ceremony dinner, during the 10th Annual ADCOLOR® Conference and Awards in which the prestigious organization fulfilled once again its mission of “highlighting and honoring the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT professionals and diversity and inclusion champions in the creative industries.”

With only twenty days left until the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc., excitement is starting to build. In anticipation of the event, we checked in with Mammen Verghis (pictured), vice president of multicultural marketing at Prudential Financial. A featured speaker at the conference, Mammen’s presentation will share more about Prudential’s “Total Market” method, which is designed to include all diverse markets.  By Crystal Albanese, senior manager of committees and conferences at ANA

CNET en Español paid tribute to the technology contributions of Latinos in America by announcing its annual list of the top 20 most influential Latinos in technology for 2016.

Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors and partners are allowed to use trademarked Olympic terms, phrases, and images in their advertising. For companies that are not official Olympic sponsors or partners, certain phrases are banned, such as “Olympic,” “Rio,” “Gold,” and even “Games.”

Gone are the days where shoppers would anxiously wait for the big Black Friday circular unveiling—they now have access to the Black Friday sales well in advance of the event.

By Gonzalo López Martí – Creative director, etc etc / LMMiami.com

• Silicon Valley has nurtured a generation of people who are willing to spend $300 on a trashy tattoo yet won’t shell out a dime to read The New York Times.
• We’ve been tamed to believe search, social, news, long distance calls, music, movies, file storage, you name it, are supposed to be free of charge.
• Some sort of human right.
• Who knows what we’re relinquishing in exchange.
• Time will tell.

As millennials are now the majority of the workforce, more than half are already ascending into leadership roles and transforming business, according to “The millennial majority is transforming your culture,” a new white paper by Deloitte and the Billie Jean King Leadership Initiative (BJKLI).

This report provides an overview of our findings on the evolution of the U.S. economy, the state of U.S. competitiveness in 2016, and priorities for the next President and Congress, drawing on our research and the May–June 2016 surveys of alumni and the general public.  While a slow recovery is underway, fundamentally weak U.S. economic performance continues and is leaving many Americans behind. The federal government has made no meaningful progress on the critical policy steps to restore U.S. competitiveness in the last decade or more.  By Michael E. Porter, Jan W. Rivkin, Mihir A. Desai, With Manjari Raman

Perception is not the same as the reality, particularly for overrated occupations like Advertising Account Executive, Author, Broadcaster, Photographer, Public Relations Executive, and Stockbroker. These jobs can be stressful, involve long hours and have a high turnover.

Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 – up from the previous growth forecasts for both years, which were 4.3% and 4.4% respectively. By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in Ju

It’s no secret advertisers are flocking to digital at the expense of traditional formats.

By Gonzalo López Martí    – Creative director, etc etc / LMMiami.com

• My columns have been known to follow a certain literary brand of free-associative stream of consciousness.
• An idiosyncratic yet enthralling litany of loosely connected lofty thoughts, eye-opening factoids, saucy snark, playful mischief, whimsical one-liners, devil-may-care invective, off-of-left-field bon mots and non sequiturs.
• The good news?
• No libel lawsuits so far.
• This particular op-ed you’re kindly consuming today sorta takes the free-wheeling genre to an extreme.
• Please read on at your own risk.

U.S. cities are demonstrating strength in leading economic and social indicators, but are also revealing dimensions where they are falling behind as engines of global competition and urban well-being, according to PwC’s Cities of Opportunity.

Univision Communications Inc. (UCI) unveiled five new Univision Media Centers at middle schools in Austin, Chicago, Miami, Los Angeles and Oakland.