Business

Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.

In the recently released Hispanic Market Overview 2016, presented by Lopez Negrete Communications, I skewered Saatchi & Saatchi New York for their recently released “Born Bold” total market campaign for Baja California-based beer brand Tecate.  By Adam R Jacobson

After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG). 

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM

• What is the one big tent that holds the vast majority of Latinos under its shade, in the US and abroad?

The sharing economy and on-demand services are weaving their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide

As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?

Entravision Communications Corporation announced the promotion of Don Daboub to Executive Vice President of Integrated Marketing Solutions (EVP – IMS), Mountain Region, effective immediately.

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

According to a recently released survey conducted by outsourced content marketing company Tempesta Media over 64 percent of digital agencies report that they are either stable or growing. In fact, digital agencies and PR firms paint a decidedly positive picture. Of the 50 percent of agencies reporting outright growth, the median growth rate was 26 percent. The accelerating commitment to content marketing is an important factor in building this confidence.

AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. 

Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.

Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a number of cutting-edge digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment.

The Class of 2016 is optimistic about their job prospects, despite a growing trend in underemployment, and seeking employers that offer meaningful work, ongoing learning opportunities and a fun workplace culture, according to a new study by Accenture on the workforce of the future.

Americans’ utilization of a wide array of payments options, and their demand for others, is driving innovation in the payments category.

Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.

The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.  

The book shines a light on the obsession with all things millennial. He makes the observation that the young people at HubSpot and similar companies are being manipulated to work long hours for below-market wages. He bluntly calls it as he sees it. The investors and executives of many start-ups have figured they can hire two millennials in exchange for a pricier boomer. And, taking it one step further, they have created a popular narrative that says millennials don’t care that much about making money – they are more into the “experience” and “having a mission” and of course “doing good.” This is in contrast to those out-of-date older people who don’t even get Snapchat.

By Gonzalo López Martí    – Creative director, etc  /   LMMIAMI.COM

• Not unlike lengua and mondongo in your neighborhood butcher shop, traditional media is getting a second look these days.

Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail.   By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble