Business

A handful of technology, media, and telecommunications (TMT) companies have come to dominate various aspects of the Internet, including access, search, social networking, on-line shopping, the sharing economy, advertising, and content creation and distribution. These players were able to enter the market with unique offerings or business models, quickly shaking up industry after industry. These disruptors appear to have a stronghold in their chosen markets, but ongoing innovation in the Internet space continues to usher in new businesses that could well end up disrupting the disruptors.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Nothing a Caucasian heterosexual male says or does in 2016 is right.
• A white straight dude could discover the cure for cancer these days and he’d still be frowned upon.
• Sorry folks, it’s the new normal.
• Not too long ago, for some inexplicable reason, women couldn’t vote or attend college.
• Not too long ago there were restaurants in Miami with signs that read “No dogs, no blacks, no Cubans.”
• Fast forward to 2016.

These are turbulent times for marketers. The digital revolution is transforming the consumption of media. People under 35 watch as much video content as their parents do, but less than half of it is live television. In the United States, more than a third of all video content is now viewed online, much of it on mobile devices. Millennials spend 15 hours a week on their smartphones, and 89 percent check their work email outside of normal working hours. They are likely to trust the views of their peers and social-network connections over those of media professionals.  By Cody Butt / McKinsey & Company.

The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. Upstarts question the safety of ingredients, the integrity of the supply chain, and the sanctity of long-held business models. Consumers have new expectations of brands, with 62 percent saying they refuse to buy a brand if it fails to meet its obligations to society.  By Richard Edelman- President and CEO / Edelman

Gabriel Torres joins Sprint as president of the New England Region. Based in Boston, Mass., he will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer.

Survey findings released rom Ogilvy Media Influence’s first-ever global survey of over 200 reporters and editors found that 72 percent of respondents agree that traditional media outlets are the most trusted news sources.

WPP’s GroupM trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time

Becoming a great client for agencies is not easy, but it is necessary. It’s no coincidence that successful brands are known to be great clients.  By Bruno Gralpois, ANA Faculty

As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We can also expect major changes in the leadership at some of the biggest media players in the U.S. market, such as Fox News — and Yahoo, now that it is merging into Verizon/AOL.

New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing Report—Summer.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• To solve this increasingly ominous problem, a lot of experts in the field of economic policy are advocating for universal unemployment benefits.
• Yes, a living stipend for everyone.
• A salary simply for being a living, breathing human being.

Monica Talan – Executive Vice President, Corporate Communications and Public Relations at Univision will departing the company to join PreK12 Plaza led byAna Roca Castro.

Media is the largest marketing expenditure at many companies and, simply stated, advertisers should be responsible for assuming greater internal stewardship of their media investments.   By Bill Duggan, Group EVP, ANA

The once fast-growing consumer goods industry has been on a journey of slimming down in recent years, with cost cutting and cost management as the primary focus.

Entravision Communications Corporation announced the appointment of Michael Holderle to Vice President of Integrated Marketing Solutions (VP-IMS), McAllen, Texas.

In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol will also oversee the creation of original digital content in Spanish and English.

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain,  opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

By Gonzalo López Martí / Creative director, etc / LMMiami.com

• Robots will take away our jobs.
• Robots, self-driving vehicles and aircraft, 3D printers, algorithms.
• We can run but we can’t hide.

Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.