Business

By Gonzalo López Martí    – Creative director, etc  /  LMMIAMI.COM

• Virtual reality.
• It’s coming.
• Second life was a flop, true.
• Was it ahead of its time?
• Who knows.
• The new & improved iteration of virtual reality is coming soon & it’s coming hard.

CEOs today are anxious to harness the power of digital platforms and the data they generate to stay competitive and drive future growth.

By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM

• As you might have read in Adweek, Adage, the New York Post, etc, etc, Gustavo Martínez, JWT’s worldwide chairman & CEO, is in trouble.
• Big trouble.
• The accusations are simply too serious.
• If you ask me his career in the rarefied stratosphere of the ad racket is over.
• Deservingly or not.
• Even if he manages to prove his innocence and win in court, the whole snafu is so toxic that he will have to step down sooner rather than later.

Our job is not always easy, since many times we need to manage the public relations process in the US Hispanic Market, which is solely Business to Consumer (B2C) driven.  By Gene Bryan / Hispanic Media Sales, Inc.

More adults make restaurant and retail purchases on the weekends than do so during the week, research found.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, introduced a new Spanish-language video about imposter scams at the Legislative Summit hosted by the National Association of Hispanic Publishers and the National Newspaper Publications Association.

Every time I speak with someone about Hispanic marketing, it is clear there is a huge disconnect between understanding the importance of reaching Hispanics and actually doing so. Marketers see the huge potential of this consumer group, so where is the disconnect?  By Holly Pavlika, SVP of strategy, Collective Bias

Changes in customer behavior are among the foremost concerns cited by the majority of retail and consumer CEOs in PwC’s 18th Annual Global CEO Survey. They are racing to stay relevant in a world where mercurial  shoppers are easily bored and yesterday’s new invention is already obsolete today; a world where smartphones  achieved the same level of market penetration in two years as television did in 13—with far-reaching implications for consumers and retailers alike.

The average tenure for chief marketing officers of leading U.S. consumer brand companies dropped from 48 months to 44 months, according to the 12th annual CMO tenure study by executive search consulting firm Spencer Stuart. This represents the first decline of average tenure in 10 years (since 2006).

Being Latino announced the appointment of Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.

By Gonzalo López Martí    Creative director, etc      /   LMMIAMI.COM

• We live in the age of brutal attention deficit and hyper fragmented media consumption.
• In this context, celeb influencers have dramatically regained traction and currency as brand endorsers.
• The barrage of celebs that populated this year’s Super Bowl commercials is proof enough of this reality.
• Their unique ability to obtain permission and engage with audiences is, now more than ever, of the utmost value for marketers.

The following can be attributed to Jim Cicconi, AT&T Senior Executive Vice President – External and Legislative Affairs:

Statement from Jessica Herrera-Flanagan – EVP Government Relations & Public Policy at Univision Communications, Inc.

Companies that have historically bought media on behalf of marketers are realizing that to grow their businesses they now need to own core assets that would otherwise be described as media — while companies that have historically owned and sold media are realizing that to grow their businesses, they now need to deliver full marketing services, not just media.

If your company is finding success today, chances are things are going to change in the future. With the rapid pace of today’s global marketplace, new products and services are emerging faster than ever before – creating more competition and higher consumer expectations of consumer packaged goods.

PepsiCo, Inc. announced that its Board of Directors has elected Cesar Conde as an independent member of the Board, effective March 4, 2016.

Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.

Three-fourths of Americans (75%) believe the U.S. has come a long way toward reaching gender equality, but issues clearly persist.

Max Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties which include radio, digital, mobile, social media, on-air influencers and live concerts such as: iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and  Wango Tango.

It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.