Business

Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.

This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, and Copa America in the US) will generate incremental advertising spending and thus boost media owner advertising revenues compared to 2015 (when no such events took place.) Neutralizing the impact of those cyclical events in 2015, 2016 and 2017, the global advertising market would grow by approximately +4% in both 2015 and 2016, which suggests no significant acceleration in the underlying ad demand beyond the cyclical drivers, as the economic environment remains uncertain.

It’s been about a week since the ANA’s report into transparency hit the best seller lists. Lest we forget (and judging from some of the less temperate comments flying around some seem to have forgotten) the report was titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.” It was not titled “Why Advertisers Hate the Holding Companies” nor “We Name the Guilty Parties.”  By Brian Jacobs The Cog Blog

Thirteen percent of advertising and marketing executives surveyed plan to expand their teams in the second half of 2016, according to new research from staffing firm The Creative Group. This is up from 11 percent in the first half of the y

Hispanicize Media Group, LLC, the holding company of the annual Hispanicize event and DiMe Media, announced it has acquired a majority, controlling stake in leading U.S. Latino digital food media company, Hispanic Kitchen.

Can Multicultural Agencies Be The Best ‘Relationship Shops’?  By Adam R Jacobson

reVolver Podcasts adds five new shows to its multicultural, bilingual, on-demand, audio network line-up.

Entravision Communications Corporation announced the appointments of Angela Navarrete to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), McAllen, Texas and Rene Morales to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Las Vegas, Nevada, effective immediately.

The first of two ANA reports has landed, containing the results of 150 interviews conducted by the investigators K2 with ‘marketers, media suppliers, ad tech vendors, current and former advertising and media agency professionals, trade association executives, industry consultants, attorneys, barter company employees, and post-production professionals’.  By Brian Jacobs / Brian Jacobs & Associates

The whole issue of agency kickbacks from media companies now comes right in the middle of the TV upfront market negotiations.

A data-driven look at the link between the strategic moves of new CEOs and the performance of their companies highlights the importance of quick action and of adopting an outsider’s perspective.  By Michael Birshan, Thomas Meakin, and Kurt Strovink

We’ve all heard the saying “Everything that’s old is new again.” In the book realm, that statement couldn’t ring more true, as sales of traditional print books increased almost 3%, while sales of e-books dipped.

It makes good business sense – and is respectful professional etiquette – to stay in touch with your former bosses, says Allison & Taylor, the nation’s oldest professional reference checking firm.

Ad spending on paid digital media by the US automotive industry will hit $8.71 billion in 2016, up 17.3% year over year. This figure will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020.

The email arrives and your jaw clenches: It’s planning time again and there’s nothing you can do about it. No matter what else is on your plate, you know that the next month or so will be dominated by filling out templates and sitting through endless planning sessions. The irony is that you have some strategic ideas you’re really excited about but you figure you’ll have to work the back channels to get them in front of the right people. Previous experience has taught you that your company’s formal planning process is where the best ideas go to die.  By Mark Judah, Dunigan O’Keeffe, David Zehner and Lucy Cummings

When a disruptor invades a market, a predictable ritual ensues. The invader makes threatening, exaggerated claims. This is the chest-thumping, attention-seeking stage. And the attention it seeks is media attention. Which duly follows. The prey will either publicly shrug it off, pointing out to the same media the strategic changes they’d made recently to address the very shortcoming being exploited (guaranteeing more media attention), or they’ll play the insouciance card, pretending to ignore the interloper, while working desperately undercover to determine if the problem is real.

Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).  DOWNLOAD REPORT HERE.

By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM

• A friend and colleague of mine who founded and runs a fairly successful advertising agency, whose name I cannot reveal lest he hates me forever, recently told me, and I quote: “Most Latinos working in marketing and advertising on the client side are a bunch of malinches and groupies. They systematically turn their backs on us to throw themselves, and the brands they run, into the arms of multinational advertising conglomerates who charge them an arm and a leg for a culturally tin-eared, flat-footed, grossly overpriced, subpar service”.

The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.

Ooyala’s new report shows that everyone is a producer now—and that speed and mobility loom larger than ever in the digital future