Business

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.

By Gonzalo López Martí    LMMIAMI.COM

• For months I made a point of avoiding the Trump topic.
• Socially & professionally.
• The “troll treatment”, to use social media parlance.
• One must never acknowledge the existence of a troll.
• You don’t give trolls the privilege & luxury of your attention.
• It’s akin to giving them the oxygen they need to survive.
• SocMed 101.
• However, the Donald is not a troll anymore.

The first of several Univision Media Centers planned for middle schools in the U.S., this first of its kind facility will provide students with the tools and training to understand how a media newsroom operates.

Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.

In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces.  by Michael Bazigos, Chris Gagnon, and Bill Schaninger

It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.

For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.

Entravision Communications Corporation  announced the promotions of Lilly Gonzalez to Executive Vice President of Integrated Marketing Solutions (EVP – IMS), East Coast, and Humberto Hormaza to Senior Vice President, Integrated Marketing Solutions (SVP – IMS), Orlando

By Gonzalo López Martí         LMMIAMI.COM

• Millennials live in a sort of protracted adolescence.
• Not necessarily their fault.
• See, “modern capitalism”- for lack of a better definition- needs consumers to behave as teenagers starting at the tender age of 9 and well into our 60s.
• Existentially obsessed with success, popularity and youth.
• Continually under the urge of instant gratification.
• Even if your helicopter parents cater to your every whim and tell you once and again since your earliest childhood that you are special and can be whatever you want to be in life, by the time you reach adulthood reality hits you.

Liberty Tax recently named business leader and international speaker and author Laura Contreras Rowe to lead growth efforts in the Hispanic market as Chief Operating Officer of its SiempreTax+ brand.

Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto  Mier y Terán President/GM of the stations.

Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Univision Communications Inc. (UCI) and Onion Inc., a digital media company with comedy brands that include The Onion, announced that UCI’s digital-arm is a minority investor in Onion Inc.

Back by popular demand and with some contributions by peers & colleagues.  D’you miss reasons 1 through 10 & 11 through 20?  By Gonzalo López Martí / LMMIAMI.COM

Planning on hitting some industry events in 2016?  Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors?  Grab cool tchotchkes?

Univision Communications Inc. (UCI) named Jorge “Pepo” Ferradas president of UCI’s music division. In this newly created position, he will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team.

The faces of Mary Kay entrepreneurs are looking younger, not only because of the iconic company’s skincare and color cosmetics but also due to a growing number of young Mary Kay Independent Beauty Consultants.

Facebook CEO, Mark Zuckerberg, broke the traditional workplace mold when he made a billion dollars wearing a hoodie. This led to a new era in the workplace and while Silicon Valley quickly mimicked this approach, established companies and seasoned CEO’s had some reservations about changing their company culture.  By Eliot Burdett, CEO of Peak Sales Recruiting

Millward Brown released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months.  One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints.