Business

A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs are increasingly adopting a programmatic marketing mindset vs. a programmatic advertising one.  What does that mean?

The Boston Consulting Group (BCG) analyzed the country’s market for consumer goods and found that it will present a growing opportunity over the next five to ten years.

MediaPost recently published an article entitled, “Why Hispanic Agencies Are Fading,” talking about underpaid specialized talent, smaller budgets with big-impact expectations, and incorrect Total Market implementation as contributing factors. As the national trade organization for Hispanic marketers, AHAA: The Voice of Hispanic Marketing, we agree with many of the assessments but not the conclusion.  By Linda Lane Gonzalez, president of AHAA: The Voice of Hispanic Market

How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business?

The Advertising Industry is on pins and needles waiting for a report from the Association of National Advertisers (ANA) which is ready to be released that will shed light on the media rebates practice US based agencies are receiving for purchasing media that might not be in the interest of their clients.

Clients, Agencies and the Media are waiting in anticipation, since this practice erodes the confidence among the parties.  We expect that no companies will be mentioned, but the US Hispanic Market is not immune to this practice.

Expect possible SEC and Federal involvement or investigations.

More coming from HispanicAd.

Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both.

Mosaico Trading is specifically designed to harness Univision Communications Inc.’s (UCI) digital portfolio including the recently announced Fusion Media Group (FMG) as well as partner premium ad inventory at scal

US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year, as explored in a new eMarketer report, “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends.”

Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic marketing agencies is declining.  By Luciana Gomez

By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM

• The Catholic Church is the mightiest marketing & advertising machinery ever created by man.
• And woman.
• The Church used to be a wildly innovative and adaptable organization.

The past week saw two developments that, while not directly connected, speak to two critical audience-buying issues that are decidedly intertwined: audience fragmentation, and measurement capabilities.

Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.

In the recently released Hispanic Market Overview 2016, presented by Lopez Negrete Communications, I skewered Saatchi & Saatchi New York for their recently released “Born Bold” total market campaign for Baja California-based beer brand Tecate.  By Adam R Jacobson

After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG). 

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM

• What is the one big tent that holds the vast majority of Latinos under its shade, in the US and abroad?

The sharing economy and on-demand services are weaving their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide

As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?

Entravision Communications Corporation announced the promotion of Don Daboub to Executive Vice President of Integrated Marketing Solutions (EVP – IMS), Mountain Region, effective immediately.

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.