Business

According to a recently released survey conducted by outsourced content marketing company Tempesta Media over 64 percent of digital agencies report that they are either stable or growing. In fact, digital agencies and PR firms paint a decidedly positive picture. Of the 50 percent of agencies reporting outright growth, the median growth rate was 26 percent. The accelerating commitment to content marketing is an important factor in building this confidence.

AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. 

Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.

Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a number of cutting-edge digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment.

The Class of 2016 is optimistic about their job prospects, despite a growing trend in underemployment, and seeking employers that offer meaningful work, ongoing learning opportunities and a fun workplace culture, according to a new study by Accenture on the workforce of the future.

Americans’ utilization of a wide array of payments options, and their demand for others, is driving innovation in the payments category.

Welcome to the 8th episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Ana Flores, CEO & Founder and Roxanna Sarmiento, COO & VP Client Services of Latina Bloggers Connect.

The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.  

The book shines a light on the obsession with all things millennial. He makes the observation that the young people at HubSpot and similar companies are being manipulated to work long hours for below-market wages. He bluntly calls it as he sees it. The investors and executives of many start-ups have figured they can hire two millennials in exchange for a pricier boomer. And, taking it one step further, they have created a popular narrative that says millennials don’t care that much about making money – they are more into the “experience” and “having a mission” and of course “doing good.” This is in contrast to those out-of-date older people who don’t even get Snapchat.

By Gonzalo López Martí    – Creative director, etc  /   LMMIAMI.COM

• Not unlike lengua and mondongo in your neighborhood butcher shop, traditional media is getting a second look these days.

Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail.   By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.

Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.

Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals of the millennial demographic by 2020, Morgan Stanley analysts said Monday.  By Tonya Garcia / MarketWatch

“The Last Emoji” is a sculpture made from a junkyard wreck that warns Miami drivers of the dangers of texting and driving.  Created by Coconut Grove, FL based ALMA.

Online survey among US adults ages 18 and over who work full-time in the marketing/ advertising industry. To qualify for the survey, respondents had to be decision makers/ representatives for a specific brand, or work for an agency that is responsible for making decisions on behalf of brands.

Writer Richard Rodriguez calls Richard M. Nixon the inventor of Hispanics.  His logic? In 1972, Nixon signed a federal mandate called Statistical Directive 15, establishing the current system of classifying Americans into five racial or ethnic groups: White, African American, American Indian / Alaska Native, Asian / Pacific Islander, and Hispanic.  In Rodriguez’s words: “I have traveled throughout Latin America and I have looked for Hispanics. Everyone tells you there are no Hispanics there. Essentially, the whole category of the Hispanic is in fact an American fabrication.”  By David Morse / New America Dimensions

By Gonzalo López Martí    – Creative director, etc.   /   LMMiami.com

• Would you accept it if, say, your advertising or PR agency offered you an astroturfing campaign?
• I’m sure you’ve heard the pitch.
• It goes somewhat along these lines: “… we have a team of influencers ready to open the floodgates and plug your product, service or brand. Just say the word, write the check and we’ll pull the trigger.”
• According to the British daily The Guardian* “astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Multiple online identities and fake pressure groups are used to mislead the public into believing that the position of the astroturfer is the commonly held view…”

U.S. Hispanic Chamber of Commerce President Javier Palomarez once described Hispanic entrepreneurs as “America’s business future.” Mark his words because it’s looking as if he’s right. Not only is the Hispanic and Latino community expected to make up a third of the entire U.S. population by 2050, but this demographic is also creating businesses at 15 times the national rate today, according to a report from analytics firm Geoscape and the USHCC.

It was the 400th anniversary of Shakespeare’s death this weekend.  It’s quite an achievement to be remembered for what you wrote over 400 years later. The British bard was obviously an enormously gifted wordsmith.  I was reminded of the importance of wordsmithing as I was working with a client on process, architecture and organizational structure.  We jointly creating a new approach to allocating budgets, defining target audiences and creating integrated marketing plans. But we soon realized that language stood in the way of clarity.