As company boards enter 2016, many should resolve to better support and encourage their company CMOs in implementing change agendas that target a more customer-centric business mindset and tackle digital disruption head-on in the year ahead.
Business
Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016 [INSIGHT]
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
Salazar named Political Outreach Director at Entravision Communications
Entravision Communications Corporation announced that it has appointed Marta Salazar to the position of Political Outreach Director of Entravision.
Another 10 reasons why we #Latinos are the original #Millennials
As we pointed out last week on the first installment of this listicle (check it out here: https://hispanicad.com/agency/business/10-reasons-why-we-latinos-are-original-millennials ), all those behavioral insights and personality traits attributed to Millennials were true about us Latinos way before the Millennial epithet was even coined. By Gonzalo López Martí / LMMIAMI.COM
Top 10 Business Growth Trends in 2016
The top trend for business growth in 2016 is “Welcome to the Age of Peer Power,” according to Bill Lee, Founder of the Center for Customer Engagement.
The Future 100 – Trends and change to watch in 2016 [REPORT]
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer.
Mamarella joins the board of advisors of La Voz Media Group
La Voz Media Group has added former Managing Director of Accuen Michael Mamarella to the board of advisors.
7 Practical Resolutions For Healthy Customer Engagement In 2016
If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of your marketing with resolutions you can adopt immediately to start the year right.
5 Common Advertising Mistakes To Avoid In 2016
Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG category in hopes that we can all avoid these potential traps in 2016.
#TotalMarketTalk – Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless
Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless.
Re-shaping the media industry in 2016 [INSIGHT]
In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead. By Andy Brown – CEO / Kantar Media
10 reasons why we #Latinos are the original #Millennials
And one day you come to the realization: everything we’ve heard about those darned Millennials has been previously said about us Hispanics. Hopelessly spoiled? Check. Unruly? Check. Mentally scattered and unable to follow instructions? Check. Collaborative? Prone to self-employment and job hopping? Check. Hey, don’t take my word for it, y’all. By Gonzalo López Martí / LMMIAMI.COM
FTC challenges proposed merger of Staples, Inc. and Office Depot, Inc.
The Federal Trade Commission filed an administrative complaint charging that Staples, Inc.’s proposed $6.3 billion acquisition of Office Depot, Inc. would violate the antitrust laws by significantly reducing competition nationwide in the market for “consumable” office supplies sold to large business customers for their own use.
Category management in the food retail industry is stagnant [INSIGHT & REPORT]
Category management in the food retail industry is stagnant, according to a new study by Food Marketing Institute (FMI), Deloitte Consulting LLP, and Winston Weber, but a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.
2015 Hispanic Market Overview [REPORT]
HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview. To download click on image or CLICK HERE.
2015 Post Hispanic Upfront Television Guide [REPORT]
Download your free copy of the the 2015 Hispanic Post Upfront Guide.
Click image or CLICK HERE to download.
Addressing “Native” Advertising and Deceptively Formatted Advertisements [GUIDE]
The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.
2016 Mergers and Acquisitions Prospects for Marketing Services, Media and Related Technology Firms [REPORT]
In late 2015, AdMedia Partners, Inc. conducted its 22nd annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in 2016.
Why I’m (Cautiously) Optimistic About 2016
It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our leaders. On many days in our very recent memory, it’s hard to argue that the world isn’t going to hell in a handbasket.
