Business

If everything you read about millennials is only partially true, then we as employers should be afraid to hire anyone who was born in the ‘80s. Thus, if I was a millennial (which I am not), I would feel pretty bad about myself and the likelihood of reaching my fullest potential given all of the negative things that have been said and written about me—from my work ethic, need for positive affirmation and inability to take criticism to my lack of loyalty and quest for the fastest route to the corner office. So I thought I would provide the many millennials in the workforce with a can’t-miss plan for professional success that will, once and for all, quell all the haters out there.  By Michael A. Olguin / President of Havas Formula

Once again the editors at PM360 have selected XL ALLIANCE as one of the Outstanding Innovators of 2015.This accolade hand-picks the most forward-thinking innovators and the innovations destined to impact the marketplace in 2016.

The McClatchy Company is launching InCubaToday.com and EnCubaHoy.com, websites featuring aggregated news and information from numerous sources, comprising useful tips, advice, videos and social media posts from Cuba, the U.S. and around the world.

I’m referring to the explosion of wicked problems:  complex, dynamic problems that defy black-and-white solutions. These are questions that can’t be answered by yes or no — the answer always seems to be maybe.  There is no linear path to solve them. You just keep going in loops, hopefully getting closer to an answer but never quite arriving at one. Usually, the optimal solution to a wicked problem is “good enough – for now.”

Here are a couple of good things that would benefit our Industry in 2016, obviously from my perspective.  By Gene Bryan / CEO of HispanicAd.com

Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector.  by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan

Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. Here are eMarketer’s predictions for what will happen next year.

While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.

By Gonzalo López Martí   –    LMMIAMI.COM

• In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
• Or so the cliché goes.
• In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
• Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
• The pixie dust.
• C’mon.
• That’s our game, folks.

The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk.  By Pedro de Córdoba – Chief Strategy Officer / Eventus

2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.

Mobile advertising is responsible for almost all of the growth in global adspend. We forecast it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad dollars added to the global market during these years.

A new national survey from cloud communications provider Corvisa proves that consumers are getting fed up with poor customer service and as a result, businesses’ livelihoods are at stake.

In its latest report on the global advertising marketplace, covering 73 countries, MAGNA GLOBAL estimates that media owner advertising revenues grew by +3.2% in 2015 to $503 billion.

WPP’s GroupM issued its bi-annual global advertising expenditure forecast which predicts ad investment growth of 3.4 percent ($17bn incremental) in 2015 and 4.5 percent in 2016 ($22bn incremental).  These are slight downgrades from GroupM’s predictions at midyear for 2015 and 2016 which were 4.0 percent and 4.8 percent respectively.

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.

By Gonzalo López Martí   –    LMMIAMI.COM

• The US Eastern Seaboard used to be the cultural & industrial gravitational center of the country.
• Possibly of the world.
• Particularly New York, the city of finance, media, fashion and foodies.
• Not anymore.
• Power is shifting to the west.
• At breakneck speed.

Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today — it’s now a competitive advantage that smart companies can’t afford to ignore.  By Jorge A. Plasencia Co-Founder, Chairman and CEO of República

According to the Wall Street Journal, the Board of Directors of Univision Communications Inc. will decided to postpone their IPO this year based on lackluster performance of media stocks, the potential rate hike by the Federal Reserve and the current IPO environment.

Celebrity Pink has partnered with Univision Communications to launch Body Sculpt by Celebrity Pink with Ximena Cordoba, on-air personality on Univision Network’s popular entertainment program “El Gordo y La Flaca” (The Scoop and the Skinny) as the brand ambassador.