Business

Univision Communications Inc. announced the creation of a new Univision Corporate Social Responsibility Council, and an external Corporate Social Responsibility Advisory Board, as well as a realignment and expansion of the Company’s Community Empowerment and Social Impact teams.

Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030.

Digital ad spending in Latin America is set to reach new heights this year, according to eMarketer’s latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.

Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.

2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. eMarketer estimates US total media ad spending will top $192 billion for the year, partly driven by the US presidential election and the Rio Summer Olympics, as explored in a new eMarketer report, “US Ad Spending: eMarketer’s Estimates for 2016.”

In the late 1960s, the Fritos® brand was represented by an extremely popular cartoon named Frito Bandito, a Mexican character who spoke broken English and robbed people of their Fritos® corn chips.  Although the character was a popular marketing device, critics claimed that it was offensive as it referenced the “Mexican bandit” stereotype in western movies.  Under pressure from activists and Congressional hearings about ethnic stereotypes on TV, Frito Lay abandoned the cartoon around 1969.

By Gonzalo López Martí    – Creative director, etc  /  LMMIAMI.COM

Disclaimer: from here on I’ll delve into some arcane theoretical issues of our business.
Read on at your own risk.
My bet is virtual & augmented reality will push advertising to go surreal.
All the way.
Salvador Dalí surreal.

The Interactive Advertising Bureau (IAB) released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. Better understanding of the fees each party incurs, should allow for greater pricing transparency across the supply chain.

Univision Digital, the digital division of Univision Communications Inc. (UCI),  announced the launch of Univision Beta, a new initiative aimed at accelerating digital innovation across the organization and expanding audience reach through the creative use of emerging digital and social platforms, with special emphasis on news and information.

The global economy faces clear challenges – such as the ongoing slowdown in China, and recession in Brazil and Russia; the humanitarian disaster originating in Syria; and uncertainty over the future of the European Union, notably continuing fragility in Greece and the possible departure of the UK.

By Gonzalo López Martí    – Creative director, etc  /  LMMIAMI.COM

• Virtual reality.
• It’s coming.
• Second life was a flop, true.
• Was it ahead of its time?
• Who knows.
• The new & improved iteration of virtual reality is coming soon & it’s coming hard.

CEOs today are anxious to harness the power of digital platforms and the data they generate to stay competitive and drive future growth.

By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM

• As you might have read in Adweek, Adage, the New York Post, etc, etc, Gustavo Martínez, JWT’s worldwide chairman & CEO, is in trouble.
• Big trouble.
• The accusations are simply too serious.
• If you ask me his career in the rarefied stratosphere of the ad racket is over.
• Deservingly or not.
• Even if he manages to prove his innocence and win in court, the whole snafu is so toxic that he will have to step down sooner rather than later.

Our job is not always easy, since many times we need to manage the public relations process in the US Hispanic Market, which is solely Business to Consumer (B2C) driven.  By Gene Bryan / Hispanic Media Sales, Inc.

More adults make restaurant and retail purchases on the weekends than do so during the week, research found.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, introduced a new Spanish-language video about imposter scams at the Legislative Summit hosted by the National Association of Hispanic Publishers and the National Newspaper Publications Association.

Every time I speak with someone about Hispanic marketing, it is clear there is a huge disconnect between understanding the importance of reaching Hispanics and actually doing so. Marketers see the huge potential of this consumer group, so where is the disconnect?  By Holly Pavlika, SVP of strategy, Collective Bias

Changes in customer behavior are among the foremost concerns cited by the majority of retail and consumer CEOs in PwC’s 18th Annual Global CEO Survey. They are racing to stay relevant in a world where mercurial  shoppers are easily bored and yesterday’s new invention is already obsolete today; a world where smartphones  achieved the same level of market penetration in two years as television did in 13—with far-reaching implications for consumers and retailers alike.

The average tenure for chief marketing officers of leading U.S. consumer brand companies dropped from 48 months to 44 months, according to the 12th annual CMO tenure study by executive search consulting firm Spencer Stuart. This represents the first decline of average tenure in 10 years (since 2006).

Being Latino announced the appointment of Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.