Business

According to The wall Street Journal, the Board of Directors of Yahoo is considering selling its interest in the Chinese portal Alibaba and Yahoo Japan. 

It’s that time of the year already. Turkey Day has come and gone. Your neighbors have put their Christmas decorations up. Stores play endless Christmas songs. So brace yourself for an avalanche of 2016 predictions and “best of 2015” articles.

By Gonzalo López Martí / LMMIAMI.COM

• Last week I admitted I am a de facto mouthpiece for various professionals in our industry who, for a number of reasons, want their opinions to be known while obsessively keeping their identities out of the picture.
• Yes, that’s the secret sauce: north of 50% of what I write is not strictly my opinion.
• I get a lot of material from peers, colleagues, rivals, competitors and outright enemies.

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

A majority of U.S. adults (54%) have gone online to look for job information, 45% have applied for a job online, and job-seeking Americans are just as likely to have turned to the internet during their most recent employment search as to their personal or professional networks.

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

I have had the good fortune to work with both the marketing as well as the procurement disciplines in various roles, and to have been involved in some of the shaping of the two disciplines as a whole through work I have done with the World Federation of Advertisers. What all this has told me, unsurprisingly, is that there are good and bad decision-makers — and you will find them in marketing procurement teams as well as marketing departments.

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

By Gonzalo López Martí / LMMIAMI.COM

• How do you write a new column every single week of the year?
• People ask me this question quite often.
• In some cases they use the word “blog”, which I kind of like.
• In my humble opinion, “blogging” is the brave new literary/journalistic genre of our era.
• Or sub genre, if you will.

More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).

Technology & Electronics Companies Emerge as Modern-Day “Leader Brands,” Between 1999 and 2014, 47 percent of brands fell off the top 100 “leader brands,” according to a PwC US study.

What makes the world’s top executives cringe?

John Reilly has been elevated to Senior Vice President Entertainment & Multicultural communications at Rogers & Cowan.

According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.

Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.

By Gonzalo López Martí / LMMIAMI.COM

• Whether we like it or not, espanglish is the language we speak (Latinos and, increasingly, Anglos too).
• Some purists whine about it.
• You probably heard that line that goes “When I came to this country, I spoke one language. Now I speak none.”
• I beg to differ.
• A language is alive when it mutates and adapts.

Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.

Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another.   Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven.  In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.

By Gonzalo López Martí / LMMIAMI.

• I’m old enough to remember when Univision’s standards & practices department was tough as nails.
• Their rules were strict, draconian.
• No offensive or inappropriate material.
• No jingles in English, no signs or type with wording in English within frame.
• No espanglish, God forbid.

The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the 2020 Census.