By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
The following can be attributed to Jim Cicconi, AT&T Senior Executive Vice President – External and Legislative Affairs:
Statement from Jessica Herrera-Flanagan – EVP Government Relations & Public Policy at Univision Communications, Inc.
Companies that have historically bought media on behalf of marketers are realizing that to grow their businesses they now need to own core assets that would otherwise be described as media — while companies that have historically owned and sold media are realizing that to grow their businesses, they now need to deliver full marketing services, not just media.
If your company is finding success today, chances are things are going to change in the future. With the rapid pace of today’s global marketplace, new products and services are emerging faster than ever before – creating more competition and higher consumer expectations of consumer packaged goods.
PepsiCo, Inc. announced that its Board of Directors has elected Cesar Conde as an independent member of the Board, effective March 4, 2016.
Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.
Three-fourths of Americans (75%) believe the U.S. has come a long way toward reaching gender equality, but issues clearly persist.
Max Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties which include radio, digital, mobile, social media, on-air influencers and live concerts such as: iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and Wango Tango.
It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.
After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.
More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on.
Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job
Eve of Change: Women Redefining Corporate America examines the influence of women’s leadership in today’s global economy and provides insight into how the intersection of gender, race, ethnicity, culture, and sexual orientation impacts women in the workplace.
Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.
What goes into an ad? This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?
Revolver in Spanish means to mix it up, which is exactly what former Univision executive and podcast market pioneer, Jack Hobbs, is doing with the launch of Revolver Podcasts. The multicultural-targeted, bi-lingual audio on-demand network offers listeners the ability to enjoy a variety of on-demand programs.
Entercom Communications announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.
By Gonzalo López Martí Creative director, etc LMMIAMI.COM
The National Retail Federation released its 2016 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations and restaurants) will grow 3.1 percent, higher than the 10-year average of 2.7 percent.
