Business

Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.

Many a job seeker has mistakenly assumed that their potential new employer won’t be able to find out something in their background that might cost them that new job.  While a new employer is sometimes legally required to ask your consent in searching your background data, if you respond that they cannot do so it will likely eliminate you from further employment consideration. 

Donald J. Trump, the former owner of the Miss Universe Organization, and Univision Communications Inc. (UCI) announced that they have settled their litigation arising from Univision’s decision not to broadcast the Miss Universe and Miss USA pageants. 

The hottest topic in marketing, advertising and media is the PROGRAMATIC buying future.

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that worryingly few people know what they are doing at all.

New American Dimensions announced  that Raul J. Lopez has joined the firm as Principal and Chief Research Officer in order to further develop its growing portfolio of regional and national accounts.

While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality.

Best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging, according to December 2015 research.

Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.

Audio.Ad announced its commercial expansion into in the U.S. Hispanic market.  Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.

By Gonzalo López Martí    LMMIAMI.COM

• For months I made a point of avoiding the Trump topic.
• Socially & professionally.
• The “troll treatment”, to use social media parlance.
• One must never acknowledge the existence of a troll.
• You don’t give trolls the privilege & luxury of your attention.
• It’s akin to giving them the oxygen they need to survive.
• SocMed 101.
• However, the Donald is not a troll anymore.

The first of several Univision Media Centers planned for middle schools in the U.S., this first of its kind facility will provide students with the tools and training to understand how a media newsroom operates.

Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.

In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces.  by Michael Bazigos, Chris Gagnon, and Bill Schaninger

It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.

For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.

Entravision Communications Corporation  announced the promotions of Lilly Gonzalez to Executive Vice President of Integrated Marketing Solutions (EVP – IMS), East Coast, and Humberto Hormaza to Senior Vice President, Integrated Marketing Solutions (SVP – IMS), Orlando

By Gonzalo López Martí         LMMIAMI.COM

• Millennials live in a sort of protracted adolescence.
• Not necessarily their fault.
• See, “modern capitalism”- for lack of a better definition- needs consumers to behave as teenagers starting at the tender age of 9 and well into our 60s.
• Existentially obsessed with success, popularity and youth.
• Continually under the urge of instant gratification.
• Even if your helicopter parents cater to your every whim and tell you once and again since your earliest childhood that you are special and can be whatever you want to be in life, by the time you reach adulthood reality hits you.