By Gonzalo López Martí LMMIAMI.COM
- Millennials live in a sort of protracted adolescence.
- Not necessarily their fault.
- See, “modern capitalism”- for lack of a better definition- needs consumers to behave as teenagers starting at the tender age of 9 and well into our 60s.
- Existentially obsessed with success, popularity and youth.
- Continually under the urge of instant gratification.
- Even if your helicopter parents cater to your every whim and tell you once and again since your earliest childhood that you are special and can be whatever you want to be in life, by the time you reach adulthood reality hits you.
Liberty Tax recently named business leader and international speaker and author Laura Contreras Rowe to lead growth efforts in the Hispanic market as Chief Operating Officer of its SiempreTax+ brand.
Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto Mier y Terán President/GM of the stations.
Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.
Univision Communications Inc. (UCI) and Onion Inc., a digital media company with comedy brands that include The Onion, announced that UCI’s digital-arm is a minority investor in Onion Inc.
Back by popular demand and with some contributions by peers & colleagues. D’you miss reasons 1 through 10 & 11 through 20? By Gonzalo López Martí / LMMIAMI.COM
Planning on hitting some industry events in 2016? Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors? Grab cool tchotchkes?
Univision Communications Inc. (UCI) named Jorge “Pepo” Ferradas president of UCI’s music division. In this newly created position, he will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team.
The faces of Mary Kay entrepreneurs are looking younger, not only because of the iconic company’s skincare and color cosmetics but also due to a growing number of young Mary Kay Independent Beauty Consultants.
Facebook CEO, Mark Zuckerberg, broke the traditional workplace mold when he made a billion dollars wearing a hoodie. This led to a new era in the workplace and while Silicon Valley quickly mimicked this approach, established companies and seasoned CEO’s had some reservations about changing their company culture. By Eliot Burdett, CEO of Peak Sales Recruiting
Millward Brown released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months. One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints.
As company boards enter 2016, many should resolve to better support and encourage their company CMOs in implementing change agendas that target a more customer-centric business mindset and tackle digital disruption head-on in the year ahead.
In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
Entravision Communications Corporation announced that it has appointed Marta Salazar to the position of Political Outreach Director of Entravision.
As we pointed out last week on the first installment of this listicle (check it out here: https://hispanicad.com/agency/business/10-reasons-why-we-latinos-are-original-millennials ), all those behavioral insights and personality traits attributed to Millennials were true about us Latinos way before the Millennial epithet was even coined. By Gonzalo López Martí / LMMIAMI.COM
The top trend for business growth in 2016 is “Welcome to the Age of Peer Power,” according to Bill Lee, Founder of the Center for Customer Engagement.
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer.
La Voz Media Group has added former Managing Director of Accuen Michael Mamarella to the board of advisors.
If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of your marketing with resolutions you can adopt immediately to start the year right. 
