Business

The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.

By Gonzalo López Martí / LMMIAMI.COM

• See (confession alert) despite the fact that I am a creative by trade, I’ve always felt it is media people who deserve the title of true movers & shakers of our industry.
• They handle the big bucks, ‘nuff said.
• Unfortunately, media folks seem to be either too low key or too flat-footed at glamourizing their job description and sheepishly allow creatives to be the rock stars of our racket.
• Maybe media folks just want to keep a low profile.
• Last time a media exec opened his mouth a big storm ensued.

Technorati, which provides publisher side solutions that bring parity to programmatic advertising and improve performances across revenue partnerships, today revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression.

Total media ad investments will rise faster in Latin America than in any other region worldwide through 2019, according to the latest eMarketer forecast of ad spending around the world.

The oldest members of Gen Z are still in college, and most haven’t had more serious employment than summer jobs. Yet, the next generation is already on employers’ radars. They might be planning ahead and thinking about how they will work with Gen Z because they had such a difficult time adapting to Gen Y.

Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to $38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent.

In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services.

By Gonzalo López Martí         LMMIAMI.COM

• Whether we like it or not, traditional Madison Avenue animals still have a ways to gain the client’s ear.
• Mad Ave still manages to connive clients and co-opt talent, luring them into the swanky yet sinking traditional advertising ship.
• It happens to folks like me all the time, who’s career in the business has transitioned from traditional to digital.
• The more I try to get away from Madison Avenue and delve into new, more thrilling & promising marketing fields, the more it pulls me back in.
• They have that certain je ne sais quoi.

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

Variety Latino announced the addition of Yoselin Acevedo as Managing Editor.

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford is an advocate for people who want to “take back” their attention—and given the consumer interest in ad-blocking software and digital detox retreats, we thought his perspective would be especially relevant for eMarketer Attention! 2015.

The Web is changing. It’s becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this create?

The internet of things (IoT) is all around us—or at least, it will be soon. For now, many industries are focused on internal applications like inventory tracking. The travel and hospitality industries are, along with a few others, leading the way on consumer-facing IoT usage.

Advertising is inherently a creative process, and creativity is often associated with a free-form approach to the development of ideas and concepts. The implementation of those ideas, however, should not be free form. In fact, research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.

United Continental Holdings, Inc. announced that it has named Oscar Munoz as president and chief executive officer.

Rubén Albarran (Café Tacvba’s frontman) is partnering with industry veteran J. Carlos Maya (Mixto Music) and entrepreneur Miguel Ascencio to launch Mixto Musicworks!

Kaiser Permanente’s latest installment of its Thrive advertising campaign , which debuts today across TV, radio, online, print and outdoor platforms in markets throughout the country.

Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.  By Driek Desmet, Ewan Duncan, Jay Scanlan, and Marc Singer

By Gonzalo López Martí / LMMIAMI.COM

• The marketing racket is rife with jealousy.
• Turf wars are the order of the day among the various players in charge of the ever-increasing scope of day2day tasks a marketing rollout demands.
• For instance: it’s a known fact that direct marketing folks hold a massive grudge against them advertising blowhards.
• Why?