Business

The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk.  By Pedro de Córdoba – Chief Strategy Officer / Eventus

2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.

Mobile advertising is responsible for almost all of the growth in global adspend. We forecast it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad dollars added to the global market during these years.

A new national survey from cloud communications provider Corvisa proves that consumers are getting fed up with poor customer service and as a result, businesses’ livelihoods are at stake.

In its latest report on the global advertising marketplace, covering 73 countries, MAGNA GLOBAL estimates that media owner advertising revenues grew by +3.2% in 2015 to $503 billion.

WPP’s GroupM issued its bi-annual global advertising expenditure forecast which predicts ad investment growth of 3.4 percent ($17bn incremental) in 2015 and 4.5 percent in 2016 ($22bn incremental).  These are slight downgrades from GroupM’s predictions at midyear for 2015 and 2016 which were 4.0 percent and 4.8 percent respectively.

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.

By Gonzalo López Martí   –    LMMIAMI.COM

• The US Eastern Seaboard used to be the cultural & industrial gravitational center of the country.
• Possibly of the world.
• Particularly New York, the city of finance, media, fashion and foodies.
• Not anymore.
• Power is shifting to the west.
• At breakneck speed.

Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today — it’s now a competitive advantage that smart companies can’t afford to ignore.  By Jorge A. Plasencia Co-Founder, Chairman and CEO of República

According to the Wall Street Journal, the Board of Directors of Univision Communications Inc. will decided to postpone their IPO this year based on lackluster performance of media stocks, the potential rate hike by the Federal Reserve and the current IPO environment.

Celebrity Pink has partnered with Univision Communications to launch Body Sculpt by Celebrity Pink with Ximena Cordoba, on-air personality on Univision Network’s popular entertainment program “El Gordo y La Flaca” (The Scoop and the Skinny) as the brand ambassador.

According to The wall Street Journal, the Board of Directors of Yahoo is considering selling its interest in the Chinese portal Alibaba and Yahoo Japan. 

It’s that time of the year already. Turkey Day has come and gone. Your neighbors have put their Christmas decorations up. Stores play endless Christmas songs. So brace yourself for an avalanche of 2016 predictions and “best of 2015” articles.

By Gonzalo López Martí / LMMIAMI.COM

• Last week I admitted I am a de facto mouthpiece for various professionals in our industry who, for a number of reasons, want their opinions to be known while obsessively keeping their identities out of the picture.
• Yes, that’s the secret sauce: north of 50% of what I write is not strictly my opinion.
• I get a lot of material from peers, colleagues, rivals, competitors and outright enemies.

MAGNUS Media announced the inception of MAGNUS Sports, a fully integrated division dedicated to the worldwide representation of major athletes.

A majority of U.S. adults (54%) have gone online to look for job information, 45% have applied for a job online, and job-seeking Americans are just as likely to have turned to the internet during their most recent employment search as to their personal or professional networks.

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

I have had the good fortune to work with both the marketing as well as the procurement disciplines in various roles, and to have been involved in some of the shaping of the two disciplines as a whole through work I have done with the World Federation of Advertisers. What all this has told me, unsurprisingly, is that there are good and bad decision-makers — and you will find them in marketing procurement teams as well as marketing departments.

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

By Gonzalo López Martí / LMMIAMI.COM

• How do you write a new column every single week of the year?
• People ask me this question quite often.
• In some cases they use the word “blog”, which I kind of like.
• In my humble opinion, “blogging” is the brave new literary/journalistic genre of our era.
• Or sub genre, if you will.