Business

Univision Holdings, Inc. and Grupo Televisa, S.A.B. announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).

Total U.S. advertising expenditures declined 4.0 percent in the first quarter of 2015 to $37.4 billion, according to data released by Kantar Media.

By Gonzalo López Martí    LMMIAMI.COM

• I was watching the award-winners at the Cannes Festival last week.
• Sifting through the usual parade of bogus entries one thing piqued my attention.
• Honda (the car maker) steadily creates beautiful campaigns in the UK.
• Over there, it seems, they are trying to “build the brand”.
• Here in America, not so much.
• Why?

HiMedia Group, and Giuliano Stiglitz, Orange Advertising’s former CEO, joined forces to form Latam Digital Ventures, a holding company designed to create and buy digital media and advertising technology enterprises.

The Internet of Things—sensors and actuators connected by networks to computing systems—has received enormous attention over the past five years.

Univision Communications Inc. announced two key appointments that will strengthen its Local Media and Political and Advocacy Sales efforts. Jose Valle has been named president of Political & Advocacy Sales, and Jaime Jiménez, EVP, Univision Local Media, will assume responsibilities for Univision Radio content and Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio

#content #intellectualproperty

• Last week I waxed metaphysical about the sorry state of intellectual property in the modern world.
• The famous Hollywood line “nobody knows anything” -traditionally applied in Tinseltown to the arcane art of creating multiplex-filling hits- is evolving into -wink wink nudge nudge-: “nobody owns anything”.
• Piracy is pillaging the box office.
• The same is true about TV, literature, music.

By Gonzalo López Martí        LMMIAMI.COM

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.

The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person’s right of publicity, a serious scandal can negatively impact a celebrity’s brand value. FIFA’s reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand’s persona.

According to a new report from AHAA: the Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4 percent from 2010 to 2014, while the Hispanic share of overall ad spend among the top 500 advertisers increased to 8.5 percent. This explosive growth indicates restaurant marketers understand the revenue that can be generated by the Latino consumer – in fact, this category has boosted their aggregate Hispanic advertising spend by 68 percent to $559 million in 2014.

Brand promises are a dime a dozen, but few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the brand claim.

Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in advertising. His research includes the development of the Low Attention Processing Model of advertising, as well as an advertising research system known as the CEP® (Cognitive Emotive Power Test), which analyzes Information and Emotive Power. Nielsen is collaborating with Dr. Heath to incorporate CEP into its new TV Brand Effect module, Creative Evaluation. Creative Evaluation will allow marketers to measure how consumers are connecting with their ad compared to competitor ads and across key demographics.

The report, titled “The Era of Living Services,” predicts a new era of highly sophisticated “living services” that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.

In his new role, Villafane will oversee all of Entravision’s national advertising efforts across Entravision Solutions, Entravision Audio Network, and the Company’s National Spot TV and Radio sales.

VICE, a youth media company and digital content studio, announced that it has opened a Miami, Florida bureau in an effort to build out its offerings for the US Hispanic youth market, and expand its existing content and sales operations across Latin America.

#content #intellectualproperty

• We all know the running phrase in Hollywood: nobody knows anything.

By Gonzalo López Martí /  LMMIAMI.COM

A majority of women aspire to hold top leadership and board roles, but often find it difficult to see themselves as leaders, according to the KPMG Women’s Leadership Study.

What is “vision”?  Simply put, it’s the common alignment of a group of people aiming for the same goal.  Whether it’s sports or business, having a vision is the single most important thing to motivate a team of individuals.  Without it, you have chaos and you can’t possibly succeed.

According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained basically unchanged at 2.5 percent, which is significantly less than the national average of 8.5 percent.