Business

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.

You’re more likely to survive a plane crash than you are to click a banner ad. And you can research and buy virtually any product, at any time, from any touch point. This fundamental capability overrides the marketing funnel and reorders the priorities of media.

If we didn’t  already, now we know for sure that consumers don’t love our brands and ads so much. Apparently, they’re prepared to pay to ban intrusive and non-relevant advertising from their lives. People love the ability to block marketing efforts, whether it’s ad blocking for $2.99 or an ad-free subscription with Hulu, Netflix or Amazon.

You know how you can get all this amazing free stuff on the Internet? You can read anything you want, learn anything you want, watch anything you want? Well, that’s the secret: It isn’t actually free.

Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.

Companies looking to reward and motivate their employees with incentive awards need to focus on the total reward experience, and it frequently doesn’t include cash, according to a new study commissioned by the Incentive Marketing Association (IMA).

Millward Brown and WPP released  the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).

Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.

It is fair to say that many of their 2020 wishes sound more like the stuff of dreams. It’s hard to see how, given current realities, any of the following will
become a reality.

The biggest challenge to talent retention in adland is poor morale, with over a third of respondents reporting low or dangerously low morale, according to the first annual Campaign US survey on morale in the advertising industry.

The Hispanic population has become a catalyst for the U.S. housing market, and new data released today by Better Homes and Gardens® Real Estate and the National Association of Hispanic Real Estate Professionals® (NAHREP) shows that Hispanic women, in particular, are essential to unlocking this buying power, based on their perceived roles within the household.

By Gonzalo López Martí / LMMIAMI.COM

• See (confession alert) despite the fact that I am a creative by trade, I’ve always felt it is media people who deserve the title of true movers & shakers of our industry.
• They handle the big bucks, ‘nuff said.
• Unfortunately, media folks seem to be either too low key or too flat-footed at glamourizing their job description and sheepishly allow creatives to be the rock stars of our racket.
• Maybe media folks just want to keep a low profile.
• Last time a media exec opened his mouth a big storm ensued.

Technorati, which provides publisher side solutions that bring parity to programmatic advertising and improve performances across revenue partnerships, today revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression.

Total media ad investments will rise faster in Latin America than in any other region worldwide through 2019, according to the latest eMarketer forecast of ad spending around the world.

The oldest members of Gen Z are still in college, and most haven’t had more serious employment than summer jobs. Yet, the next generation is already on employers’ radars. They might be planning ahead and thinking about how they will work with Gen Z because they had such a difficult time adapting to Gen Y.

Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to $38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent.

In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services.

By Gonzalo López Martí         LMMIAMI.COM

• Whether we like it or not, traditional Madison Avenue animals still have a ways to gain the client’s ear.
• Mad Ave still manages to connive clients and co-opt talent, luring them into the swanky yet sinking traditional advertising ship.
• It happens to folks like me all the time, who’s career in the business has transitioned from traditional to digital.
• The more I try to get away from Madison Avenue and delve into new, more thrilling & promising marketing fields, the more it pulls me back in.
• They have that certain je ne sais quoi.

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.