Business

Variety Latino announced the addition of Yoselin Acevedo as Managing Editor.

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford is an advocate for people who want to “take back” their attention—and given the consumer interest in ad-blocking software and digital detox retreats, we thought his perspective would be especially relevant for eMarketer Attention! 2015.

The Web is changing. It’s becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this create?

The internet of things (IoT) is all around us—or at least, it will be soon. For now, many industries are focused on internal applications like inventory tracking. The travel and hospitality industries are, along with a few others, leading the way on consumer-facing IoT usage.

Advertising is inherently a creative process, and creativity is often associated with a free-form approach to the development of ideas and concepts. The implementation of those ideas, however, should not be free form. In fact, research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.

United Continental Holdings, Inc. announced that it has named Oscar Munoz as president and chief executive officer.

Rubén Albarran (Café Tacvba’s frontman) is partnering with industry veteran J. Carlos Maya (Mixto Music) and entrepreneur Miguel Ascencio to launch Mixto Musicworks!

Kaiser Permanente’s latest installment of its Thrive advertising campaign , which debuts today across TV, radio, online, print and outdoor platforms in markets throughout the country.

Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.  By Driek Desmet, Ewan Duncan, Jay Scanlan, and Marc Singer

By Gonzalo López Martí / LMMIAMI.COM

• The marketing racket is rife with jealousy.
• Turf wars are the order of the day among the various players in charge of the ever-increasing scope of day2day tasks a marketing rollout demands.
• For instance: it’s a known fact that direct marketing folks hold a massive grudge against them advertising blowhards.
• Why?

Businesses Owned by Women, Minorities Lag in Share of RevenueWomen, blacks, Asians and Hispanics have built up substantial positions as business owners in several sectors of the U.S. economy. But based on revenue, those businesses are on average considerably smaller than white- or male-owned firms, according to a Pew Research Center analysis of recently released data from the U.S. Census Bureau.  By Drew DeSilver

Delivery Agent, Inc. announced the company has hired John Perez as the national sales manager for the company’s newly formed Hispanic advanced advertising sales and t-commerce division.

Truli Media Group, Inc. announced that the Hispanic evangelical community is expanding its influence on media and entertainment platforms.

For the American worker, Labor Day may arrive this year with an unusual level of reflection—on the changing nature of work itself.

In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.

By Gonzalo López Martí       LMMIAMI.COM

• What will happen to the Subway brand in the midst of the Jared Fogle scandal?
• Hard to know.
• Let’s see some precedents.

Change management as it is traditionally applied is outdated. We know, for example, that 70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. by Boris Ewenstein, Wesley Smith, and Ashvin Sologar

The survey found that it can be difficult for employees to get away and disconnect from work: more than a third of U.S. employees (39%) don’t believe their bosses encourage them to take allotted vacation days, and almost half (45%) say their bosses don’t help them disconnect from work while on vacation.

Back-to-school shoppers are likely trekking to brick-and-mortar stores this summer. In June 2015 polling by FatWallet.com, 91% of US parents planned to shop for back-to-school items in-store this year, vs. 37% who cited retailer sites, 16% cash-back sites and 7% mobile shopping apps.

Brick-and-mortar retailers can’t slack off if they want to trample the competition and get customers to convert, based on recent research.