Business

It’s interesting how creative professionals have never really found a way to be suitably paid. As a writer, I was asked my rate per word, which I found a particularly distasteful way to measure my value. It felt as if I were selling old books to trendy restaurants by the yard, honoring volume over ideas.

The latest iteration of Deloitte Global’s Latin American economic outlook series examines the opportunities and challenges for the economies of Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Venezuela. While the abrupt fall in the international price of oil has had a positive, yet dramatic, impact on the global economy, the decline is particularly good news for Latin America’s domestic economic situation.

Do you want to know how to grow your and your client’s business by engaging the Multicultural Mainstream? Then, the 2015 AHAA Annual Conference is the conference to attend. If you haven’t reserved your spot, the time to register is NOW, for we are filling up fast! And, if you’re looking for another reason, we will give you five.  By Aldo Quevedo, Chair of AHAA and Principal/Creative Director of Richards/Lerma

The retail industry is poised for another busy year of mergers and acquisitions.

Daniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Organizations worldwide have increased their focus on innovation. Yet, too often, they’re stymied by ingrained fear of failure and internal politics, as well as a lack of clear strategies and repeatable processes to make innovation measurable and accountable across the enterprise, according to a study released by the Business Performance Innovation (BPI) Network.

By Gonzalo López Martí / LMMIAMI.COM

• Crime in America is at an all time low.
• When I say America I mean the US of A.
• Not América which, for some, is a continent.
• In any case: murder, car theft and burglary stats haven’t been so low since the early 60s in most major US cities
• Odd thing is, nobody really knows why.
• There are dozens of explanations.
• Some theories are quite far fetched.

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.

Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

NBCUniversal’s Hispanic Enterprises and Content announced the appointment of Reny Diaz to Vice President of Insights & Strategy, reporting to Jacqueline Hernandez, Chief Marketing Officer.

By Gonzalo López Martí /  LMMIAMI.COM

• In the US, we like to think we live in a law-abiding society.
• We like to think corruption is a third world problem.
• Self-righteousness.
• It helps us sleep at night.

When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer reach and engagement.

Digital disruption is everywhere. From new accessories like wearables, to new retail techniques like mobile commerce, it’s easy to think that everything is changing. Yet in this world of unbound possibilities, we seem to fetishize technology, rather than use it to design products and experiences that cater to new and emerging consumer behaviors. We need to shift our focus away from the shiny new toys that technology provide, and key our eyes to our customers.

Briabe Mobile named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.

The brands Americans love say a lot about how they live.  In 2015, classic trusted brands increasingly comingle with “connected” internet brands based on the top brands in the 2015 Harris Poll EquiTrend study.

In the last two weeks, the ANA has taken a beating for flooring a presentation by former Mediacom CEO Jon Mandel at the Association of National Advertisers Media Leadership Conference  accusing agencies of taking rebates and kickbacks and adversely affecting the impact and effectiveness of their client’s media plans purely for selecting media that would help build their own bottom-lines in a world of increased pressure by procurement practices and reduced agency fees.

So we at HispanicAd.com ask if US Hispanic focused ad agencies, US Hispanic focused pr firms placing social budgets and media buying agencies with US Hispanic buying responsibilities are taking rebates or kickbacks?   What do you think?

We’ve all heard it—and probably said it: Content is king. Marketers are using the channel to boost customer engagement, lead generation and brand awareness. However, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success.

By Gonzalo López Martí  / LMMIAMI.COMB

In the direct marketing business (aka direct sale or direct response) the product, the actual item to be sold, is the last piece of the puzzle.

Contrary to conventional marketing’s conventional wisdom, the direct response business model is built on a brilliant consumer behavioral trait (or insight, as we like to call it too): there’s an awful lot of people out there who will buy anything that costs less than 20 bucks.

The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.

Total advertising expenditures increased 0.7 percent in 2014 and finished the year at $141.2 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2014 decreased 1.6 percent versus the year ago period.