Business

Take all of your brand’s shopper marketing and pin it to a wall. (Go ahead — I’ll wait.) It probably takes up more space than you imagined, and you may be a little shell-shocked by how many elements you have. There are likely items for pre-store, in-store and post-store. Physical and digital media. Versions for different retailers. Activations that change across audiences, seasons or usage occasions.

Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of  Mexican National Team .

Co-sponsored by California State University, the National Association of Hispanic Journalists, Florida International University and Hispanicize Wire, the second annual survey sought to gauge the perceptions of Latino journalists amid the current media landscape. 

• While 56% of the respondents said they were doing well or okay financially, the glass is half empty, as 44 percent said they were not meeting their economic goals. This could be a reflection of a growing number of independent journalists, as 60% of the respondents worked for companies and 40% were freelancers.

  By Gonzalo López Martí / LMMIAMI.COM

• From an orthodox marketing POV, Apple, the largest publicly traded corporation in the world by market capitalization, has proven to be a pretty erratic ship with little rhyme or reason in its product portfolio and its targeting inclinations.
• Catering on and off to an array of splurgers, lazy &/or clueless users, snobs, penny pinchers, showoffs, hipsters, nouveax riches, wannabes and data hoarders.

These are thrilling times. Still, we haven’t begun to scratch the surface of possibilities. We are tainted by learned behavior and boundaries that no longer exist.

During Florida State University’s The 2015 Hispanic/Latino Media & Marketing International Conference, the following video was released to help exemplify how Hispanics are an integral part the United States and how Hispanic Millennials are an un and coming demographic group.  Enjoy!

According to the survey of North American journalists and media professionals released today, 68% of journalists feel that their job has become more difficult in the last 5 years.

By Gonzalo López Martí   –  LMMIAMI.COM

• It’s good to know that every now and then we Latinos can attract attention in fields other than sports, ethnic music, surgically enhanced beauty queens, autocracy and organized crime.
• Welcome to La isla del encanto, the as of late bankrupt yet demographically, geographically and politically unique state chosen by none other than Google to be the global trial market spearheading the roll-out of its revolutionary Project ARA.
• Why Puerto Rico? Well, because it is a perfect microcosm of ethnically diverse, pretty bilingual early adopters & bargain hunters with a sweet tooth for tech.

The lean-manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

In the agency world, we hear quite a bit about the importance of partnerships and growth. The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your team helps to contribute to a company’s success as well as the team’s growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.

By Gonzalo López Martí – LMMIAMI.COM

Last week I ranted about the first leg of the two-pronged concept of “brand”: intellectual property.

• We discussed how the survival and profitability of a brand ultimately depends on its power to enforce IP.
• We pointed out how, for the most part, Intel Prop might be defunct due to the inability of global companies to enforce it in the parts of the world registering real consumer growth (Chindia).
• This week we will discuss the second leg of the concept of “brand”: a loose amalgamation of awareness, respectability, desirability and measurable purchase intent which we could call, say, reputation.

Entravision Communications Corporation announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media  business unit to the newly created position of CMO of Entravision.

Postmodernism in architecture was a movement made possible by a generation of designers who had grown up with modern architecture — and who playfully, confidently and knowingly designed for a world that had moved past modernism.  They felt free, empowered and looked back on modern architecture with scorn: How could people have been so limited, so unimaginative and so constricted to act that way?  One day, advertising will enter a similar era. The “postdigital age” will herald a time when the concept and word “digital” will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content.

The Hispanic population will play an increasingly significant role in future U.S. employment growth, accounting for more than 40 percent of growth in the next five years and more than 75 percent between 2020 and 2034 – an increase of 11 million jobs out of an economy-wide gain of 14 million –according to a new study from IHS Inc..

By Gonzalo López Martí – LMMIAMI.COM

• A brand is, broadly speaking, a two-pronged concept.
• Intellectual property + reputation.
• (The latter includes notions such as awareness, visibility, credibility, good will, trustworthiness &, duh, purchase intent).
• The survival and profitability of a brand depends on its power to enforce intellectual property plus its ability to protect & expand reputation.
• This week we will discuss intel prop.

Ello announced the hire of former MAMIVERSE CEO Rene Alegria, to spearhead all company marketing efforts as CMO.

The National Academy of Television Arts & Sciences (NATAS) announced that Randy Falco, renowned media executive and President and Chief Executive Officer of Univision Communications Inc. (UCI), will receive the prestigious Board of Trustees’ Award at a gala to be held on Thursday, June 4th, 2015 in New York City.