Business

In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on Doc Brown’s DeLorean in the “Back to the Future” movie series.  At Nielsen’s U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: “What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?”  The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief strategy officer at eXelate, a Nielsen company, and Eric Solomon, SVP of product leadership at Nielsen.  I had the opportunity to moderate the discussion and thought I would share a few takeaways.  By Chris Louie, SVP Product Leadership

Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s ad sales and media buying firms in the digital space. 

Carnival Corporation announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to Cuba.

The American Association of Advertising Agencies (4A’s) issued a survey report on the subject of agency labor billing rates along with a corresponding position paper containing new best practice guidelines for agency compensation.

By Gonzalo López Martí        LMMIAMI.COM

• I’ve been receiving an unexpected amount of fanmail since my rant last week so the topic is back by popular demand.
• If you are one of the few marketing &/or advertising professionals in the planet who did not read my previous column, lemme ‘splain a little more in depth what the premise was: it is not unusual for bad advertising to work as well or even better than good advertising.
• Or, to frame it from a different angle, how come so many brands out there manage to carve a solid following and healthy sales despite their seemingly lackluster advertising?

Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis.  

Simply put, a big change is in the air as a result of all the media business currently in review. I predict one of the large consulting companies will win a media review, stealing the business away from the media agency holding companies and signaling a sea change in the landscape.

Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before.

  Depending on when you met Danny Villanueva he was either a professional football player, first rate television broadcaster, pioneer of Hispanic media, private equity magnate or a philanthropist.  To those who knew him best, Danny was a mentor, cheerleader, role model and somebody always looking for ways to help his community advance.  By Roberto Orci

Univision Holdings, Inc.  announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its Class A common stock.

Univision Holdings, Inc. and Grupo Televisa, S.A.B. announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).

Total U.S. advertising expenditures declined 4.0 percent in the first quarter of 2015 to $37.4 billion, according to data released by Kantar Media.

By Gonzalo López Martí    LMMIAMI.COM

• I was watching the award-winners at the Cannes Festival last week.
• Sifting through the usual parade of bogus entries one thing piqued my attention.
• Honda (the car maker) steadily creates beautiful campaigns in the UK.
• Over there, it seems, they are trying to “build the brand”.
• Here in America, not so much.
• Why?

HiMedia Group, and Giuliano Stiglitz, Orange Advertising’s former CEO, joined forces to form Latam Digital Ventures, a holding company designed to create and buy digital media and advertising technology enterprises.

The Internet of Things—sensors and actuators connected by networks to computing systems—has received enormous attention over the past five years.

Univision Communications Inc. announced two key appointments that will strengthen its Local Media and Political and Advocacy Sales efforts. Jose Valle has been named president of Political & Advocacy Sales, and Jaime Jiménez, EVP, Univision Local Media, will assume responsibilities for Univision Radio content and Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio

#content #intellectualproperty

• Last week I waxed metaphysical about the sorry state of intellectual property in the modern world.
• The famous Hollywood line “nobody knows anything” -traditionally applied in Tinseltown to the arcane art of creating multiplex-filling hits- is evolving into -wink wink nudge nudge-: “nobody owns anything”.
• Piracy is pillaging the box office.
• The same is true about TV, literature, music.

By Gonzalo López Martí        LMMIAMI.COM

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

Marketers have embraced real-time marketing (RTM) to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more money toward such tactics, and they’re reaping the benefits.

The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person’s right of publicity, a serious scandal can negatively impact a celebrity’s brand value. FIFA’s reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand’s persona.