Business

According to a new report from AHAA: the Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4 percent from 2010 to 2014, while the Hispanic share of overall ad spend among the top 500 advertisers increased to 8.5 percent. This explosive growth indicates restaurant marketers understand the revenue that can be generated by the Latino consumer – in fact, this category has boosted their aggregate Hispanic advertising spend by 68 percent to $559 million in 2014.

Brand promises are a dime a dozen, but few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the brand claim.

Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in advertising. His research includes the development of the Low Attention Processing Model of advertising, as well as an advertising research system known as the CEP® (Cognitive Emotive Power Test), which analyzes Information and Emotive Power. Nielsen is collaborating with Dr. Heath to incorporate CEP into its new TV Brand Effect module, Creative Evaluation. Creative Evaluation will allow marketers to measure how consumers are connecting with their ad compared to competitor ads and across key demographics.

The report, titled “The Era of Living Services,” predicts a new era of highly sophisticated “living services” that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.

In his new role, Villafane will oversee all of Entravision’s national advertising efforts across Entravision Solutions, Entravision Audio Network, and the Company’s National Spot TV and Radio sales.

VICE, a youth media company and digital content studio, announced that it has opened a Miami, Florida bureau in an effort to build out its offerings for the US Hispanic youth market, and expand its existing content and sales operations across Latin America.

#content #intellectualproperty

• We all know the running phrase in Hollywood: nobody knows anything.

By Gonzalo López Martí /  LMMIAMI.COM

A majority of women aspire to hold top leadership and board roles, but often find it difficult to see themselves as leaders, according to the KPMG Women’s Leadership Study.

What is “vision”?  Simply put, it’s the common alignment of a group of people aiming for the same goal.  Whether it’s sports or business, having a vision is the single most important thing to motivate a team of individuals.  Without it, you have chaos and you can’t possibly succeed.

According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained basically unchanged at 2.5 percent, which is significantly less than the national average of 8.5 percent.

Univision Communications Inc. (UCI) announced the promotion of Roberto Ruiz to executive vice president, Strategy and Insights, effective immediately.

Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital.

By Gonzalo López Martí  –  LMMIAMI.COM

• In the not-so-distant 90s telcos made their money on long distance calls for business & residential land lines.
• That’s where the gravy was at.
• Remember the fax?
• The race to reinvent themselves as internet service providers & mobile operators left many a corpse belly-up by the road.
• Three letters: MCI.
• They got complacent.
• They didn’t see it coming?

$25 billion worth of media reviews has been announced  in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?

eMarketer estimates that US programmatic digital display ad spending will leap 48.9% this year to hit $14.88 billion, or 55.0% of total digital display ad spend. While the majority of those dollars will likely focus on direct-response efforts, April 2015 research by Econsultancy in association with Quantcast finds that programmatic branding adoption is relatively high, and spending will rise in the coming years.

Univision Communications Inc. (UCI) announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately.

In a gesture of generosity, Daisy Expósito-Ulla shares her Award of Agency of the Year with all Hispanic and Multicultural agencies in the U.S.

After more than a decade of digital disruption across the entertainment & media (E&M) industry, the distinction between digital and traditional media is deemed irrelevant in the minds and wallets of consumers, according to PwC’s annual Global Entertainment and Media Outlook 2015-2019. The E&M industry is now a multifaceted ecosystem – with new digital offerings creating a bigger, more diverse content universe and with digital accelerating delivery across platforms – whereby consumer choice is paramount.

Constellation Brands announced that internationally-renowned soccer player Miguel Layún will serve as brand ambassador for Modelo Especial. The brand has partnered with Layún as part of its summer marketing campaign, which centers around the sport of soccer.

Univision Communications Inc. (UCI)announced the promotion of Chiqui Cartagena  to the position of senior vice president in the Political and Advocacy Group, effective immediately.